Product Marketing Manager

via GoLance 7 years ago Web, Mobile & Software Dev Remote

Project overview

As a member of The Clients Product Marketing management team, you will own defining The Clients current and future product strategies for enabling robotic operations in warehouses. Responsibilities: Identify customer/market problems and demonstrate business case to introduce products with real value creation and good revenue potential. Create the Go-to-market strategy. Drive multi-disciplinary internal and external teams to achieve goals of Go-to-Market strategy. Identify and develop new opportunities within existing accounts. Publish Market Requirements Document. Provide timely feedback to Engineering on product and strategy issues to ensure that The Client is capable of responding to and/or anticipating changes needed to maintain success. Develop customer-facing presentations; clearly explain the benefits of product features and translate them into customer-facing messaging. Give product demonstrations and execute benchmarks to show product capabilities and ease of use. Create business cases and applications/ tools for sales team for future use. Develop sales tools: white papers, presentations, collateral, and competitive analysis. Arm sales with the knowledge, tools, training, and account strategy support they need to successfully market and sell the product. Requirements: Engineering + MBA from a top-tier business school. 8 to 10 years of Product Marketing/Product Management experience (both will be a plus) Should have a research driven mindset and must perform non-repetitive, analytical work. Should have thorough knowledge of business practices in your area of ownership. Possess ability to assimilate technical, marketing, and operational aspects of developing and advocating The Clients products. Quick learner and ambition to keep up with the growing technologies across the industry. Flexibility to adapt skill set to support customer and industry changes. Demonstrated ability to listen, understand and respond professionally to customer questions and/or issues.

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