Project overview
The analytics specialist will work on projects for pulling and organizing data into clear and organize reports for clients with a the analytics We’re looking for people with the intellectual, analytical, and creative ability to learn quickly, identify issues, and propose innovative solutions. Responsibilities: Manage, track and analyze performance of digital marketing campaigns across search, video, display, mobile, social and emerging digital channels. Collect data from numerous data sources, analyze results and prepare client reports. Build reports by pulling data from web analytics softwares Provide insight and tactical support for continuous campaign optimization. Identify trends and correlate opportunities to improve future campaigns. Maintain expertise in analytics and digital developments. Act as agency advocate, advising colleagues and clients as needed Qualifications: Strong attention to detail/organizational skills, and a positive approach to problem-solving Excellent communication skills (written and oral). Bachelor’s degree: Business, Marketing/Advertising, Computer Science, or a related field of study. 1 year of professional experience Experience with digital analytics implementation is preferred. Experience with a variety of primary analytic including but not limited to: Google Analytics, Omniture/Adobe Digital Marketing Suite, DoubleClick, Google Ads, Facebook Insights, preferred. Ability to manage multiple priorities in a fast-paced environment. Strong competency with Excel, PowerPoint, dashboards/data visualization tools (Klipfolio TapClicks, Cyfe, etc), CRM Systems, Keynote, CMS platforms and other cloud-based apps. Proficiency with data and statistical calculations. Passion for the digital space and the opportunities for digital growth and development. Ability to independently design reports a plus