Xiaohongshu Brand Awareness Campaign

I need an experienced social-media marketer to help me build brand awareness in mainland China, focusing exclusively on Xiaohongshu—sometimes written as “rednote” or RED. I already know this is the right channel for my product; what I’m missing is the strategy, day-to-day execution, and reliable performance tracking that turn a good idea into real visibility.

Here is what I expect to receive from you:
• A launch-ready Xiaohongshu account (profile copy, visuals, basic SEO for in-app search)
• A 4-week content calendar with post concepts tailored to the platform’s lifestyle-driven audience
• Original Mandarin posts: mix of short videos, carousel images, and long-form notes, optimized for key hashtags and trending topics
• Community management throughout the campaign: reply to comments, engage with relevant user posts, flag UGC opportunities
• Weekly analytics reports covering reach, saves, shares, follower growth, and actionable insights for the next sprint

Fluency in Chinese social media culture, proven success on Xiaohongshu, and familiarity with tools such as Jianying, Photoshop, or any analytics plug-ins commonly used for the platform will be decisive. If you can show me case studies—or even your own Xiaohongshu handle—so much the better.

I’m eager to start as soon as we agree on the timeline and milestones, so tell me how you would tackle the brief and let’s get my brand in front of the RED community.