Website Analytics & Behavior Tracking Setup

My website is generating traffic, but I still lack a reliable picture of how visitors move, click, scroll, and ultimately engage with key content. I’m looking for someone who can plan and implement a solid website-analytics framework centred on detailed user-behavior insights.

Here’s what I need from you:
• A quick audit of the current tracking situation so we know what already works (if anything) and where the gaps are.
• A measurement plan that spells out every event, action, and page you will tag so we capture scroll depth, button clicks, form interactions, and any other signals that illuminate visitor behaviour.
• Full implementation—most likely through Google Tag Manager feeding into Google Analytics 4, although I’m open to alternatives if you can make a strong case.
• A clean dashboard or report that lets me view behavioural metrics at a glance, without drowning in raw data.
• Clear documentation so future tweaks are simple and I’m never guessing what a tag does.

Success for this job means I can log into the analytics platform, watch real-time events flow in, and easily answer questions like “Which sections are users dwelling on?” or “Where are they dropping off in the sign-up journey?” If that sounds like your wheelhouse, let’s talk.