US Healthcare Meta Ads Campaign

We are looking for an experienced Meta Ads Expert to manage and scale paid advertising for a US-based healthcare/wellness brand.

The ideal candidate should have proven experience running Meta (Facebook & Instagram) lead generation campaigns for healthcare, clinics, medical, chiropractic, wellness, or similar businesses in the US market.

Key Responsibilities

Set up and manage complete Meta Ads campaigns from strategy to execution.

Develop campaigns focused on generating the maximum number of qualified appointments/leads.

Test both Lead Generation campaigns and Website Conversion campaigns.

Set up and optimize Meta Pixel, Conversions API, events, audiences, retargeting and conversion tracking.

Continuously monitor campaign performance and optimize for lower CPL and higher-quality appointments.

Conduct audience, competitor and creative research.

Create and test different campaign structures, audiences, offers, hooks and messaging.

Ensure campaigns comply with Meta's healthcare advertising policies.

Creative & Video Responsibilities

This is not only an ads-management role. We need someone who can handle the creative side end-to-end as well.

You should be able to:

Create short-form video ads/Reels for Facebook & Instagram.

Edit existing footage into high-converting ad creatives.

Create static image ads, carousels and other Meta ad formats.

Develop strong hooks, headlines, CTAs and ad copy.

Create multiple creative variations for A/B testing.

Understand what type of creative works for cold audiences and healthcare patients.

Continuously identify and produce new creatives based on campaign performance.

What We Are Looking For

Strong hands-on experience with Meta Ads Manager.

Proven experience generating leads/appointments for US-based businesses.

Healthcare/medical/chiropractic/wellness advertising experience is highly preferred.

Strong understanding of conversion-focused advertising and funnel strategy.

Ability to analyze campaign data and make decisions based on performance.

Creative mindset with the ability to understand hooks, storytelling and direct-response advertising.

Experience with video editing and graphic creative production.

Ability to work independently and take ownership of results.

Important

We are looking for a performance-oriented person, not someone who simply sets up campaigns and waits for results.

You will be responsible for the complete process:

Strategy → Campaign Setup → Creative Production → Launch → Testing → Optimization → Lead Generation → Appointment Growth

Our primary KPI is qualified appointments and overall campaign ROI, not simply impressions, clicks or cheap leads.