Urgent E-Com Product Video Edit

This is a time-sensitive product-showcase edit for an online brand, and it must feel energetic from the first frame to the last. I already have the raw footage, product stills, and basic script. Your task is to transform that material into a short, conversion-driven video that sells—leveraging pacing, colour, sound design and, most importantly, persuasive editing psychology.

Key requirements woven into the job:

• Tone: energetic and upbeat, consistent with fast-moving social feeds.
• Core element: a seamless voice-over narration that reinforces benefits and drives action.
• AI: use any modern AI tools you’re comfortable with (for dynamic captions, scene detection, automated cut-downs, etc.) as long as they improve performance and shorten turnaround.
• Platform know-how: the final cut must work natively on Instagram Reels and TikTok, so think 9:16, safe-zone text, and hook-heavy first three seconds.

Deliverables
1. Fully edited 30–45 s MP4 in 1080 × 1920.
2. Clean voice-over track mixed and mastered.
3. Caption file (SRT or burned-in, your call).
4. Project file (Premiere Pro, Final Cut, DaVinci Resolve, or After Effects—whatever you use).

Acceptance criteria
• Hook established by the 0:03 mark.
• Product benefits surfaced at least three times visually and audibly.
• Watch-through rate goal: >60 % on a cold test audience (I will supply analytics).

Timeframe: first project needs to be done in 24 hours of hire. If this initial piece converts, it can even turn into monthly retainer. A polished demo reel or portfolio site showing past sales-oriented edits will heavily influence selection.

Let’s create a product video that actually moves inventory.