Upgrade Shopify D2C Website: HERBIQROOTS

HERBIQROOTS ADVANCED SHOPIFY D2C WEBSITE
FREELANCER SKILL REQUIREMENTS

PROJECT GOAL

We are looking for an ambitious and highly skilled Shopify freelancer to upgrade our HerbiqRoots website into a premium, trustworthy and highly conversion-focused D2C e-commerce website.

REFERENCE STYLE:
- Preethi Wear
- Reginald Men
- Soulflower

These websites are references for the level of professionalism, shopping experience, product presentation, trust and conversion structure we want. We do NOT want to copy their design. We want a unique HerbiqRoots identity inspired by the best conversion elements.

IMPORTANT

We are NOT looking for a basic Shopify theme installer or someone who only changes colors, fonts and images.

We want someone who can think like:

SHOPIFY DEVELOPER + D2C UI/UX DESIGNER + CRO SPECIALIST + E-COMMERCE DEVELOPER

Our budget is limited, but we are looking for a freelancer who is hungry for a strong opportunity and can demonstrate advanced skills.

CORE SKILLS REQUIRED

1. ADVANCED SHOPIFY 2.0
- Shopify Online Store 2.0
- Advanced Shopify Liquid
- HTML5
- CSS
- JavaScript
- JSON templates
- Custom Shopify sections
- Custom blocks
- Dynamic sources
- Theme schema
- Reusable sections
- App blocks
- App embeds
- Clean and scalable theme architecture

2. SHOPIFY METAFIELDS & METAOBJECTS
Experience with:
- Product metafields
- Collection metafields
- Metaobjects
- Structured product information
- Ingredient information
- Hair concern/benefit data
- FAQs
- Testimonials
- UGC
- Reusable dynamic content

We want a scalable website, not a heavily hard-coded website.

3. ADVANCED D2C UI/UX
The freelancer must understand premium e-commerce UX.

Required understanding:
- Premium D2C design
- Mobile-first UX
- Visual hierarchy
- Product storytelling
- Strong typography
- Product photography presentation
- Smart animations/micro-interactions
- Sticky CTAs
- Sticky Add to Cart
- Mobile navigation
- Mega menu
- Cart drawer UX
- Responsive design
- Premium trust-building design

4. CONVERSION RATE OPTIMIZATION (CRO)
THIS IS ONE OF THE MOST IMPORTANT REQUIREMENTS.

The freelancer must understand:
- Customer journey
- Conversion psychology
- Above-the-fold optimization
- CTA placement
- Product-page conversion
- Mobile conversion
- Trust architecture
- Social proof
- Reviews
- UGC
- Offer psychology
- Bundle strategy
- Upselling
- Cross-selling
- Cart optimization
- Reducing purchase friction
- Meta Ads landing-page experience

We want someone who can explain WHY a section should be placed somewhere — not just make the website look attractive.

5. ADVANCED PRODUCT PAGE
Product pages must be designed for paid traffic and high conversion.

Required knowledge:
- Sticky Add to Cart
- Buy Now
- Product benefits
- Product storytelling
- Ingredients
- How to use
- Reviews
- UGC
- Testimonials
- Before/after content where appropriate
- Trust badges
- Shipping/COD information
- Delivery information
- FAQs
- Related products
- Cross-sells
- Upsells
- Bundle offers
- Product recommendations
- Strong mobile experience

6. LANDING PAGE DEVELOPMENT
The freelancer should be able to create dedicated landing pages for Meta/Google Ads.

Required understanding:
AD ,LANDING PAGE , PRODUCT , CART ,CHECKOUT

Must understand:
- Ad-to-page message matching
- Campaign-specific landing pages
- Mobile-first landing pages
- Strong CTA hierarchy
- Conversion-focused section ordering
- UTM-friendly URLs
- Product-focused landing pages

7. ADVANCED CART & SHOPPING EXPERIENCE
- Cart drawer
- Upsells
- Cross-sells
- Bundle suggestions
- Offer messaging
- Free-shipping progress if applicable
- Trust elements
- Mobile cart optimization
- Reduced friction
- Smart product recommendations

8. SHOPIFY APP INTEGRATION
The freelancer must know how to integrate required functionality without destroying website speed.

Experience with:
- Review apps
- COD
- WhatsApp
- Order tracking
- Search
- Product filters
- Upsells
- Bundles
- Analytics
- Meta tracking
- Google tracking

IMPORTANT:
Do NOT install unnecessary apps for every feature.
Avoid app bloat and unnecessary scripts.

9. ADVANCED SEARCH & PRODUCT DISCOVERY
Preferred experience with:
- Predictive search
- Search suggestions
- Product filtering
- Collection filtering
- Hair concern filtering
- Ingredient/benefit filtering
- Product recommendations

10. PERFORMANCE & SPEED OPTIMIZATION
Strong knowledge of:
- Core Web Vitals
- LCP
- CLS
- INP
- Image optimization
- WebP/AVIF
- Lazy loading
- Critical CSS
- JavaScript optimization
- Font optimization
- Third-party script optimization
- Shopify performance optimization
- App-script management

The website must feel fast, especially on mobile.

11. SEO & TECHNICAL SEO
- Proper heading structure
- Metadata
- Canonical URLs
- Image alt text
- Internal linking
- Structured data
- Product schema
- Collection SEO
- Clean URLs
- Google Merchant Center readiness
- SEO-friendly Shopify architecture

12. TRACKING & ANALYTICS
Experience with:
- Meta Pixel
- Meta Conversions API
- GA4
- Google Ads conversion tracking
- Google Tag Manager
- ViewContent
- AddToCart
- InitiateCheckout
- Purchase
- UTM tracking
- Conversion event validation

13. CRO / ANALYTICS TOOLS — BONUS
Preferred:
- Microsoft Clarity
- Hotjar
- Heatmaps
- Session recordings
- Funnel analysis
- A/B testing
- Conversion analysis

14. DESIGN TOOLS — BONUS
- Figma
- Photoshop
- Illustrator
- Motion/animation tools
- Advanced visual design

15. D2C EXPERIENCE
Strong preference for freelancers who have worked with:
- Haircare
- Skincare
- Beauty
- Wellness
- Personal care
- Consumer D2C brands

BONUS:
Experience with brands running Meta Ads and Google Ads.

WHAT WE EXPECT FROM THE FREELANCER

We want someone who can look at our existing website and say:

- What is hurting conversion?
- What should be changed?
- What should be removed?
- What should be added?
- How should the product page be structured?
- How can mobile users convert better?
- How should Meta Ads traffic land on the website?
- How can trust be increased?
- How can the buying journey become easier?

We are looking for someone who can contribute ideas, not just execute instructions.

PLEASE SEND WITH YOUR PROPOSAL

1. 3–5 Shopify websites you personally developed.
2. Your strongest D2C website example.
3. Any beauty/haircare/skincare/wellness website you have built.
4. Mobile screenshots or video of your previous work.
5. Your Shopify Liquid/custom-development experience.
6. Your CRO experience.
7. Your experience with Meta/Google Ads landing pages.
8. Your exact quotation.
9. Your estimated timeline.
10. What you can deliver within our budget.
11. Your post-launch support period.
12. Tell us ONE thing you would improve on our existing website to increase conversion.

IMPORTANT PROJECT CONDITION

We are not selecting purely based on the lowest price.

We are looking for a highly skilled freelancer who is willing to take this as an opportunity to create an excellent D2C project and add a strong brand to their portfolio.

Budget: 8,000-13,000(INR)

If you have strong skills and believe you can deliver something significantly better, explain your approach clearly in your proposal.

DO NOT APPLY IF YOU ONLY:
- Install a Shopify theme
- Change colors/fonts
- Upload products
- Make basic pages
- Install multiple apps
- Copy another website
- Provide a generic template

WE WANT:
ADVANCED SHOPIFY + D2C CRO + PREMIUM UI/UX + CUSTOM LIQUID + PERFORMANCE + ADS-READY E-COMMERCE

HERBIQROOTS TEAM