UK Property Service Leads Campaign

I need a social-media specialist who can turn Facebook and Instagram into steady lead-generation channels for my cleaning and property-maintenance services in the North West of the UK.

Our primary service areas are:
- Bolton
- Chorley
- Wigan
- Blackburn
- Manchester

Our priority is short, punchy local lead-generation videos that speak directly to landlords, letting agents and homeowners. Content can include before-and-after cleaning videos, quick property-care tips, service walkthroughs, customer testimonials, transformations and promotional offers, packaged for Instagram Reels, Stories and Facebook in-feed ads.

Instagram will be central for video content, while campaigns should simultaneously run across Facebook through Meta Ads. We may consider LinkedIn later once the core lead-generation funnels are profitable.

The initial business target is approximately 150–200 leads per month, depending on advertising budget, campaign performance, market demand and lead quality. We are focused on generating genuine, relevant local enquiries rather than simply increasing followers, views or engagement.

Responsibilities:
• Develop a monthly content strategy and calendar
• Create hooks, scripts and concepts for short-form videos
• Produce 4–6 high-quality vertical videos per month (15–30 seconds)
• Optimise videos for Instagram Reels and Facebook
• Set up and manage Meta advertising campaigns
• Create precise geographic targeting for our service areas
• Target relevant audiences including homeowners, landlords and letting agents
• Configure Lead Form and/or Click-to-WhatsApp campaigns
• Test different creatives, hooks, offers and audiences
• Monitor campaign performance and continuously optimise toward a competitive cost-per-qualified-lead
• Track leads and campaign results
• Provide weekly performance reports

Key metrics we want to monitor:
• Reach
• Impressions
• Video views
• Engagement
• Clicks
• Leads generated
• Cost per lead (CPL)
• Cost per qualified lead
• Lead quality
• Conversion rate
• Enquiries/bookings

Tools are flexible. Meta Ads Manager, CapCut, Premiere Pro, Canva, Creator Studio or other professional tools are acceptable as long as the work produces measurable results.

I will provide:
• Brand assets
• Existing website
• Previous footage/content where available
• Social media account access
• Meta advertising account access

Important:
This is a performance-focused project. We are looking for someone experienced in local lead generation for service-based businesses, preferably with experience in the UK market.

Please include the following in your proposal:
1. Your experience with Facebook and Instagram lead-generation campaigns
2. Examples of similar local/service-business campaigns
3. Previous results, including CPL and number of leads generated
4. Your experience with Meta Ads Manager
5. Your recommended monthly advertising budget
6. Your monthly management fee
7. Your approach to targeting Bolton, Chorley, Wigan, Blackburn and Manchester
8. How you would work toward the 150–200 leads/month target
9. How you qualify and track leads
10. How soon you can start

Please provide case studies, screenshots or other evidence of previous campaign results where possible.

We are looking for a long-term marketing partner who can build a consistent lead-generation system for PropCare NorthWest, not simply someone who posts content.

Website:
https://www.propcarenw.co.uk/