Travel Platform Social Media Boost

I run an early-stage, India-focused travel planning platform that helps people discover destinations while building personalised itineraries. To start growing the community of followers and travellers for our platform, I’d like you to take charge of our organic presence on Instagram (primary) and YouTube (secondary).

You will handle the day-to-day rhythm of each channel: mapping out the content calendar, shaping captions that feel relatable yet informative, and jumping into comments and DMs so no question goes unanswered. Short-form video is where most of our discovery will happen, so creating engaging Reels, then package trip hacks or bucket-list facts into swipeable carousels. Daily Stories should keep the feed warm with polls, quick tips, behind-the-scenes snippets, or traveller shout-outs.

For transparency and smooth hand-offs, here’s what I need from you every month:
• 6-8 edited Reels (vertical, 30–60 sec, royalty-free audio)
• 4-6 designed carousels in our brand colours
• Daily/Alternate days Stories (static or 15-sec video) scheduled in advance
• Captions with researched hashtags and optimal posting times pre-loaded into the scheduler
• A shortlist of 3-5 nano-creators whose audience aligns with experiential travel in India
• A simple analytics snapshot (reach, engagement rate, follower growth) with actionable insights

If this sounds like your kind of journey, let’s start planning our next post together.