Strato Stitch - Logo System Required

via Freelancer ·

Budget / Salary$30–250
TypeFreelance project
LocationRemote
Posted1 hour ago
STRATO STITCH — LOGO DESIGN BRIEF

Business: Strato Stitch

Strato Stitch is a small business creating accessories for the cross-stitch/needlework community. Initial products include floss drops and needle minders, with the intention of expanding into other cross-stitch accessories.

Brand direction:
I want the brand to feel clean, polished, distinctive and slightly upscale, while still being approachable to the cross-stitch community. I do not want something overly cute, feminine, rustic, farmhouse, or like a generic Etsy craft logo.

The name “Strato” has a subtle sky/aviation association. I'm open to a very understated reference to that idea, but I do not want an airplane to be the focus of the logo. The customer should immediately perceive this as a needlework/cross-stitch brand, not an aviation company.

Visual ideas I like:

• Elegant serif typography
• A strong monogram that can also stand alone

I want the designer to create original vector artwork, not trace or reproduce the AI-generated artwork.

Things I DON'T want:
• No tagline
• No overly cute/crafty aesthetic
• No script/cursive-heavy logo

Logo system needed:
I don't just want one image. I need a small, cohesive logo system consisting of:

Primary Strato Stitch logo
Standalone monogram/icon derived from the primary logo
Full-color version
One-color dark version
White/reversed version for dark backgrounds
Versions with transparent backgrounds

The monogram is particularly important. It will be used on floss drops, needle minders, packaging, product labels, website/social media, and laser engraving.

Manufacturing requirement:
I manufacture products myself and will be laser engraving the monogram/logo. Therefore, I need a genuinely designed single-color vector version with clean paths and enough separation between elements to engrave well at small sizes. Please don't simply convert the full-color artwork to grayscale.

Final files required:
• Adobe Illustrator (.AI) source file
• SVG
• EPS
• Vector PDF
• High-resolution PNG with transparent background
• Full-color, black/dark, and white/reversed variants
• RGB files for web
• CMYK files for print
• Font names used
• Color values: HEX, RGB and CMYK
• Final lettering converted to outlines in production vector files

Most important:
I'm looking for a designer who will develop the concept with me and make precise revisions. Small geometric details matter because the artwork will be physically manufactured and engraved—not just displayed on a website.
graphic design logo design illustrator branding typography 3d design adobe illustrator packaging design adobe creative suite vector design
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