Startup Marketing & Brand Strategy Overhaul

My early–stage startup has strong product–market fit, but our marketing presence is still scattered. I’m looking for a partner who can design and execute a cohesive brand-forward strategy that ties together social media marketing, broader content marketing, and paid ads.

Scope of work
• Map out an integrated content calendar that spans Facebook, Instagram and LinkedIn, ensuring each platform plays to its strengths while still feeling on-brand.
• Create the actual assets—blog posts that position us as thought leaders, eye-catching graphics and short-form videos that humanise the brand, plus ad creatives optimized for each channel’s specs.
• Set up (or refine) paid campaigns and retargeting funnels so we can start testing audience segments quickly.
• Establish lightweight reporting so we can see how each post and ad contributes to reach, engagement and conversions.
• Document brand voice guidelines so any future contributor can stay consistent.

Deliverables will be reviewed on a weekly basis, and I’m happy to work iteratively so we can tweak messaging in real time. If you have a proven track record growing young brands through Facebook, Instagram and LinkedIn, and you enjoy switching between strategic planning and hands-on creation, I’d love to see examples of your work and discuss next steps.