Sr. Director, Consumer Insights
Budget / Salary$190,000–225,000
TypeFull-time job
LocationUnited States
Posted1 hour ago
Company Overview (Who are we? Why should you join us?)
At ecoATM the proof of our success is in our staggering growth, extraordinary impact on protecting the planet, and providing a work culture unlike any other. We are a technology company and a pioneer of device re-commerce. Through our 7,000 automated kiosks and online marketplace Gazelle.com, we enable people all over the world to join the mobile device re-use revolution, a revolution that will get billions of used smartphones out of the e-waste cycle and into the hands of people who don’t have affordable access to the empowerment of the latest mobile technology.
At ecoATM we know our employees are our greatest strength and the key to our continued growth and success. When you join our team, you will enjoy more than just a job, you will be empowered to develop and utilize your unique talents and skills to build a rewarding career while making a lasting, positive impact on the planet.
Our Values and Leadership Behaviors
Position Summary
The Senior Director, Consumer Insights will lead ecoATM Gazelle's consumer and market insights function, providing a data-driven understanding of customer behavior, motivations, and market trends to inform product, marketing, and business strategy. This role will build a scalable insights capability, spanning quantitative and qualitative research, 1P kiosk transaction and behavioral data, and competitive/market intelligence to provide leadership clear visibility into the customer journey and emerging opportunities. This is a highly visible role during ecoATM Gazelle's post-acquisition growth phase and IPO readiness period, partnering closely with the Executive Management Team (EMT) to ensure strategic investment decisions are grounded in a strong understanding of the consumer.
Key Responsibilities
Own the end-to-end consumer insights strategy, including synthesizing primary research (surveys, focus groups, interviews), first-party transactional data, behavioral analytics, competitive intelligence, and market trends into actionable recommendations that translate into action across the organization
Establish an aligned-upon consumer learning agenda that prioritizes the most important strategic questions facing the business
Establish and manage processes to partner with Marketing, Product, and Business Development to embed consumer insights into go-to-market strategy, product roadmap decisions, and channel/partnership evaluation (e.g., retail embedding, enterprise channels).
Develop segmentation models and customer journey maps to inform targeting and experience design
Track competitive landscape and market trends relevant to recommerce, consumer electronics, and adjacent categories
Present insights and recommendations to the Executive Management Team and board as part of strategic planning and IPO narrative development
Manage relationships with external research vendors and panels; oversee research budget
Establish insights reporting cadence and self-service dashboards/tools so stakeholders across the business can access consumer data
Qualifications
Bachelor's degree in marketing, Statistics, Psychology, Business, or related field; advanced degree a plus
8+ years of consumer/market research or insights experience, with at least 3 years in a leadership role
Strong quantitative skills, including experience with survey design, segmentation, and statistical analysis
Experience translating research into clear, actionable business recommendations for senior leadership
Familiarity with behavioral/transactional data analysis in addition to traditional survey-based research
Excellent presentation and storytelling skills; comfortable presenting to executive leadership and the board
Experience in retail, consumer electronics, recommerce, or a fast-paced, PE-backed environment preferred
Success Metrics (First 12 Months)
Consumer insights meaningfully influence major strategic decisions across product, marketing, and partnerships
Development of actionable customer segmentation, journey maps, and behavioral frameworks
Measurable business impact of research-driven recommendations
Increased effectiveness of product launches, customer experiences, and marketing campaigns informed by consumer insights
Establishment of a scalable framework that continuously improves the organization's understanding of customers and the market
Travel
At ecoATM the proof of our success is in our staggering growth, extraordinary impact on protecting the planet, and providing a work culture unlike any other. We are a technology company and a pioneer of device re-commerce. Through our 7,000 automated kiosks and online marketplace Gazelle.com, we enable people all over the world to join the mobile device re-use revolution, a revolution that will get billions of used smartphones out of the e-waste cycle and into the hands of people who don’t have affordable access to the empowerment of the latest mobile technology.
At ecoATM we know our employees are our greatest strength and the key to our continued growth and success. When you join our team, you will enjoy more than just a job, you will be empowered to develop and utilize your unique talents and skills to build a rewarding career while making a lasting, positive impact on the planet.
Our Values and Leadership Behaviors
Position Summary
The Senior Director, Consumer Insights will lead ecoATM Gazelle's consumer and market insights function, providing a data-driven understanding of customer behavior, motivations, and market trends to inform product, marketing, and business strategy. This role will build a scalable insights capability, spanning quantitative and qualitative research, 1P kiosk transaction and behavioral data, and competitive/market intelligence to provide leadership clear visibility into the customer journey and emerging opportunities. This is a highly visible role during ecoATM Gazelle's post-acquisition growth phase and IPO readiness period, partnering closely with the Executive Management Team (EMT) to ensure strategic investment decisions are grounded in a strong understanding of the consumer.
Key Responsibilities
Own the end-to-end consumer insights strategy, including synthesizing primary research (surveys, focus groups, interviews), first-party transactional data, behavioral analytics, competitive intelligence, and market trends into actionable recommendations that translate into action across the organization
Establish an aligned-upon consumer learning agenda that prioritizes the most important strategic questions facing the business
Establish and manage processes to partner with Marketing, Product, and Business Development to embed consumer insights into go-to-market strategy, product roadmap decisions, and channel/partnership evaluation (e.g., retail embedding, enterprise channels).
Develop segmentation models and customer journey maps to inform targeting and experience design
Track competitive landscape and market trends relevant to recommerce, consumer electronics, and adjacent categories
Present insights and recommendations to the Executive Management Team and board as part of strategic planning and IPO narrative development
Manage relationships with external research vendors and panels; oversee research budget
Establish insights reporting cadence and self-service dashboards/tools so stakeholders across the business can access consumer data
Qualifications
Bachelor's degree in marketing, Statistics, Psychology, Business, or related field; advanced degree a plus
8+ years of consumer/market research or insights experience, with at least 3 years in a leadership role
Strong quantitative skills, including experience with survey design, segmentation, and statistical analysis
Experience translating research into clear, actionable business recommendations for senior leadership
Familiarity with behavioral/transactional data analysis in addition to traditional survey-based research
Excellent presentation and storytelling skills; comfortable presenting to executive leadership and the board
Experience in retail, consumer electronics, recommerce, or a fast-paced, PE-backed environment preferred
Success Metrics (First 12 Months)
Consumer insights meaningfully influence major strategic decisions across product, marketing, and partnerships
Development of actionable customer segmentation, journey maps, and behavioral frameworks
Measurable business impact of research-driven recommendations
Increased effectiveness of product launches, customer experiences, and marketing campaigns informed by consumer insights
Establishment of a scalable framework that continuously improves the organization's understanding of customers and the market
Travel
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