IB High-School Parent Leads

# IB Lead Generation Specialist for Nivara Academy — Qualified Parents & Students

## About Nivara Academy

Nivara Academy is an online education platform focused exclusively on **IB MYP and IB DP academic support**.

We provide **1-to-1 personalized online learning** for IB students who want to improve their academic performance, strengthen subject understanding, prepare for exams, and achieve better IB scores.

Our focus is on genuine international students and parents—not followers, engagement, or generic education enquiries.

## What We Are Looking For

We are looking for an experienced **Lead Generation Specialist / Growth Freelancer** who can consistently generate **qualified IB parent/student enquiries**.

This is a performance-focused role.

We are NOT primarily looking for:

* Social media management
* Follower growth
* Likes/comments
* Generic SEO services
* Generic content creation
* Unqualified lead lists

Our primary objective is:

**Qualified IB Prospect → Enquiry → Consultation/Demo → Paying Student**

## Ideal Target Audience

Our ideal prospects are parents/students whose child is **already studying IB** and needs academic support.

### Primary audience

* IB MYP students
* IB DP students
* Grade 9–12 students
* Parents looking for 1-to-1 IB academic support
* International families
* Students struggling with particular IB subjects
* Students preparing for IB examinations
* Students aiming to improve their IB scores

### Common problems we want to target

Parents may be looking for support because their child:

* Is struggling with Maths, Physics, Chemistry or another IB subject
* Has received lower-than-expected grades
* Needs help understanding difficult concepts
* Is preparing for IB exams
* Wants to improve from a lower grade to a higher grade
* Needs structured academic guidance
* Needs support with IB study planning
* Wants personalized 1-to-1 attention rather than batch tuition

## Target Markets

We are interested in reaching genuine IB families internationally, particularly in markets with a strong IB presence.

Potential markets include:

* UK
* Canada
* USA
* UAE
* Singapore
* Australia
* Europe
* India
* Other countries with significant IB student populations

We are open to your recommendations regarding the highest-converting markets.

## Your Responsibilities

You will be responsible for developing and executing a measurable lead-generation strategy.

### 1. Lead Generation Strategy

Identify the best channels for reaching IB parents and students, such as:

* Meta Ads (Facebook/Instagram)
* Google Ads, where appropriate
* Relevant parent communities
* IB-related communities
* Educational websites
* Targeted outreach
* Retargeting
* Other proven channels

You should recommend channels based on **actual expected ROI**, not simply use every available platform.

### 2. Campaign Creation & Management

You should be able to:

* Develop audience targeting
* Create campaign structures
* Develop compelling ad messaging
* Suggest creative concepts
* Run and optimise campaigns
* Monitor CPL
* Improve lead quality
* A/B test campaigns
* Identify the best-performing countries/audiences/messages

### 3. Landing Page & Conversion Optimisation

Our website already has an established IB-focused platform.

You should review our landing pages and recommend improvements that can increase:

**Visitor → Enquiry → Demo Booking**

You should identify issues such as:

* Weak CTA
* Poor messaging
* Trust gaps
* Mobile conversion issues
* Form friction
* WhatsApp conversion opportunities
* Lack of clarity around our 1-to-1 model

You should not rebuild the entire website unnecessarily.

### 4. Lead Qualification

Lead quantity alone is NOT success.

Every lead should ideally include:

* Parent/student name
* Email
* Phone/WhatsApp
* Country
* Student grade/year
* MYP or DP
* Subject
* HL/SL where applicable
* Main academic requirement

We want **genuine IB prospects**, not fake, irrelevant, duplicate or low-intent leads.

### 5. Lead Tracking

Maintain a clear lead-tracking system showing:

**Lead → Contacted → Qualified → Demo Booked → Demo Attended → Paid Student**

We need to understand exactly where prospects are being lost.

### 6. Weekly Reporting

Provide a simple weekly report containing:

* Total ad spend
* Campaigns run
* Impressions/reach
* Leads generated
* Qualified leads
* Cost per lead
* Cost per qualified lead
* Demo bookings
* Demo attendance
* Paying students
* Best-performing campaign
* Best-performing audience
* Problems identified
* Actions planned for the following week

## Most Important KPI

Our primary business KPI is **paying IB students**.

We are not interested in vanity metrics.

For example:

**100 cheap/unqualified leads = poor performance**

while

**10 highly qualified IB enquiries + 5 attended demos + 2 paying students = strong performance**

We understand that results vary by market and budget, so we expect realistic targets rather than guaranteed numbers.

## 30-Day Trial

We prefer to begin with a **30-day pilot project**.

During the first 30 days, we expect you to:

1. Research the IB market and target audience
2. Identify the highest-potential countries/audiences
3. Build the lead-generation strategy
4. Launch initial campaigns
5. Test different messaging/creative
6. Track lead quality
7. Optimise campaigns weekly
8. Generate qualified IB enquiries
9. Help improve conversion from enquiry to demo
10. Provide a complete performance report

If the first 30 days demonstrate strong potential, we are open to a longer-term engagement and increased budget.

## Required Experience

You should have proven experience in at least one of the following:

* Education lead generation
* Online tutoring
* International education
* International schools
* IB education
* AP education
* College preparation
* Premium education services
* High-ticket B2C lead generation

Experience generating **international education leads** is strongly preferred.

## Please Include With Your Proposal

Do NOT send only a generic proposal.

Please answer these questions:

1. Have you generated leads for education/tutoring businesses before?
2. Have you worked with IB, AP or international-school audiences?
3. Give 1–3 relevant case studies.
4. For each case study, provide:

* Ad spend
* Number of leads
* Qualified leads
* CPL
* Demo/appointment bookings, if applicable
* Paying customers, if available
5. Which countries did you target?
6. Which platforms produced the best results?
7. What would your first 30 days for Nivara Academy look like?
8. What budget would you recommend for testing?
9. What tools do you personally use?
10. Do you personally manage campaigns or outsource the work?
11. How do you identify fake/unqualified leads?
12. How would you target parents whose children are ALREADY studying IB?

## Compensation

We are open to discussing a monthly fixed fee based on experience.

We prefer a structure consisting of:

**Fixed monthly fee + performance incentive for qualified outcomes**

Advertising budget will be discussed separately and should not be confused with the freelancer's service fee.

We are looking for a long-term partner if the results are strong.

## Important

Please do not apply if your primary expertise is only:

* Social media posting
* Follower growth
* Influencer marketing
* Generic SEO
* Generic digital marketing
* Buying/selling lead lists

We need someone who understands **performance marketing and lead generation**.

The ideal person will take ownership of:

**Finding the right IB audience → generating qualified enquiries → improving lead quality → increasing demo bookings → helping us acquire paying students.**

If you believe you can do this, send us your proposal with **actual numbers from previous campaigns**.