Software Lead Generation Campaign

My priority is to generate a steady stream of qualified leads for our software solution over the next 4-6 weeks. The plan revolves around two core channels—social media and email marketing—so every asset you create should be optimized for quick sharing, clear calls-to-action, and seamless list capture.

Content mix
• Blog posts: thought-leadership pieces that answer pain points, include real-world use cases, and nudge readers toward a demo sign-up.
• Short videos: 30-90-second clips adapted for LinkedIn, X/Twitter, Facebook, and our email nurture sequence, each ending with a trackable CTA link.

Scope of work
1. Develop a concise campaign strategy outlining audience personas, topic clusters, and posting frequency.
2. Produce three blog posts and three companion videos (script, on-screen text, and basic editing).
3. Build an email drip of four messages that repurpose the above content while moving prospects from awareness to request-a-demo.
4. Schedule and publish across our existing social handles using Buffer or a similar tool, and load the emails into Mailchimp.
5. Provide weekly performance snapshots—open rates, click-throughs, social engagement—so we can refine mid-flight.

Acceptance criteria
• Assets delivered in Google Docs (blog copy) and MP4 (1080p, 30fps) with captions.
• All links tagged with UTM parameters for attribution.
• Strategy deck and weekly reports supplied in editable slides.

Search engine marketing isn’t in scope right now, but if the initial run meets lead targets we can discuss adding it as a phase two.