Social Media Promotion for Home Dx Kits
Budget / Salary₹1,500–12,500
TypeFreelance project
LocationRemote
Posted2 hours ago
Promoting of our Home Dx self-test kits on Instagram and Facebook.
1. Geographic Targeting
The campaign should be limited to:
- South Delhi
- Gautam Budh Nagar (Noida)
- East Delhi
- Ghaziabad
2. Purchase Flow
- The ad should carry a direct online purchase link ("Shop Now") to our checkout page.
- Suggestion - Cash on Delivery (COD) should not be offered as a payment option. Note: this needs to be disabled on the website Backend by the web team, not through the ad platform.
3. Search-Intent Capture (Fever/Dengue Searches)
- Google Ads (Search + Demand Gen): bid on keywords like "dengue test," "fever test kit," "NS1 test near me" — this shows up as Search ads and video ads on YouTube/Discover/Gmail.
- Meta Retargeting: install the Meta Pixel/Conversions API on our website so visitors who come from the Google ads but don't purchase are then re-shown our Reel ad on Instagram/Facebook.
- This can be layered with interest-based targeting (health & wellness, seasonal illness awareness) on Meta.
4. Dedicated Instagram Account- Suggestion
We will need a separate Instagram professional account for Home Dx, linked to its own Facebook Page via Meta Business Suite, so we can run independent
1. Geographic Targeting
The campaign should be limited to:
- South Delhi
- Gautam Budh Nagar (Noida)
- East Delhi
- Ghaziabad
2. Purchase Flow
- The ad should carry a direct online purchase link ("Shop Now") to our checkout page.
- Suggestion - Cash on Delivery (COD) should not be offered as a payment option. Note: this needs to be disabled on the website Backend by the web team, not through the ad platform.
3. Search-Intent Capture (Fever/Dengue Searches)
- Google Ads (Search + Demand Gen): bid on keywords like "dengue test," "fever test kit," "NS1 test near me" — this shows up as Search ads and video ads on YouTube/Discover/Gmail.
- Meta Retargeting: install the Meta Pixel/Conversions API on our website so visitors who come from the Google ads but don't purchase are then re-shown our Reel ad on Instagram/Facebook.
- This can be layered with interest-based targeting (health & wellness, seasonal illness awareness) on Meta.
4. Dedicated Instagram Account- Suggestion
We will need a separate Instagram professional account for Home Dx, linked to its own Facebook Page via Meta Business Suite, so we can run independent
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