Social Media Manager (Beauty Industry) | Remote | LATAM

HireHawk · via Himalayas ·

Budget / Salary$2,500–3,500
TypeFull-time job
LocationMexico
Posted1 hour ago
Location: Remote / Virtual

Job Type: Full-Time

Salary Range: $2,500 - $3,500/month

About Us
HireHawk is a globally minded staffing and recruitment company that connects skilled professionals with U.S. and Canadian companies, building high-performing remote teams around the world. We’re remote by design, outcomes-first, and built for people who take ownership and want meaningful work from anywhere.
About the Role
As a Social Media Manager, you’ll own day-to-day social execution and help shape the strategy that drives engagement and community growth for beauty clients. This is a high-ownership role where you’ll balance big-picture planning with hands-on creation, reporting, and real-time optimization. You’ll be close to the work, close to the trends, and close to the outcomes—so your decisions will show up directly in performance and brand love.
Responsibilities

Build and evolve social strategies that grow engagement and community across platforms

Create and curate social-first content (visuals, captions, video, UGC) that feels culturally relevant and on-brand

Plan and maintain content calendars, including key moments, launches, holidays, and timely trends

Own Instagram and TikTok planning, publishing, and optimization to improve performance over time

Brief and partner with design/creative teammates to deliver high-quality assets consistently

Write compelling captions and develop platform-appropriate tone of voice for each brand

Shape Instagram Stories strategy (concepting and creation as needed) to drive retention and interaction

Track KPIs, monitor performance in real time, and pivot content/tactics when needed

Deliver monthly reporting with clear insights, key learnings, and actionable recommendations

Serve as the day-to-day client contact and confidently answer strategic questions as you ramp

Requirements

Must-Have:

3-5 years of social media experience, ideally within beauty/skincare and/or an agency environment

Strong platform instincts for Instagram and TikTok, with a proven ability to translate trends into brand-safe content

Experience owning content calendars, briefs, and end-to-end execution across multiple projects

Comfortable creating content (and occasionally being in content) on short notice when the moment calls for it

Analytical mindset: confident tracking performance and using insights to improve creative and strategy

Excellent writing and communication skills, including client-facing updates and recommendations

Nice to Have:

Experience supporting community engagement and developing response tone-of-voice guidelines

Familiarity with social listening and “test and learn” experimentation to find new growth levers

Hands-on comfort with tools like CapCut, Canva, and/or Adobe Suite

Experience working with high-profile brands or talent-led accounts

Benefits

Access to a $200K+ perk marketplace with discounts on 150+ services.

Option to withdraw up to 50% of approved earnings before payday.

Originally posted on Himalayas
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