Social Media Lead Generation

My brand is ready to move beyond basic posting and turn Facebook, Instagram and Twitter into reliable lead-producing channels. The assignment covers everything from strategy through execution. You will map out a short- and medium-term plan, build compelling organic content, and run targeted paid campaigns that capture real prospect data rather than just vanity metrics.

I’ll share audience personas, previous creative assets and access to our Facebook Ads Manager, Instagram Insights and Twitter Analytics. From there, I expect a clear funnel—awareness, engagement, conversion—supported by precise targeting, eye-catching visuals, persuasive copy and ongoing optimisation based on performance data.

Deliverables
• 30-day content calendar with post copy, creative directions and publishing schedule
• Paid campaign setup in Ads Manager, including audiences, budget allocation and goal tracking
• Lead capture workflow (landing page or in-platform form) fully connected to our CRM or email list
• Weekly performance dashboard highlighting CPL, CTR, ROAS and actionable next steps
• End-of-month report summarising results and recommendations for the following cycle

A successful hand-off means I can see a steady rise in qualified leads, each traceable to specific campaigns, at or below our agreed cost-per-lead target.