Social Media & EDM Branding

Weekly social media posts will need sharp, scroll-stopping graphics that stay on brand across Instagram, Facebook, LinkedIn and occasional paid ads. At the same time, I send out regular EDMs, so matching headers, banners and image blocks for newsletters and promotional emails must be designed in tandem.

Alongside the day-to-day content, the broader visual identity still needs refining. Expect to refresh or expand the current logo suite, lock in a cohesive colour palette, and recommend typography that translates well from feed tiles to email and print collateral.

Typical flow
• I share the content calendar every Friday.
• By Tuesday, draft social tiles (static or simple motion) come back for review.
• Approved visuals are adapted for the EDM layout and exported as retina-ready JPG/PNG plus source files (AI/PSD/INDD or Figma).

Deliverables each cycle
1. 4–6 social graphics in square, story and 1080×1350 formats.
2. Coordinated EDM imagery, sliced and optimised for Mailchimp.
3. Ongoing brand assets: logo iterations, colour & type guide updates, layered source files.

Acceptance criteria
• Colours, fonts and logo usage match the evolving brand guide.
• Files are neatly organised, labelled and fully editable.
• Final exports pass a quick litmus test on mobile (no text cut-off, >90% legibility).

Adobe Photoshop, Illustrator, InDesign or Figma are all fine; Canva is acceptable for quick turnarounds if layered files are still supplied. I’ll handle copy and scheduling—your focus is visual excellence delivered on time.