Social Media & Content Management for Property Developer

# Social Media Manager — Luxury Real Estate Brand (Ghana / Diaspora Audience)

> Social Media Manager & Content Producer — Luxury Real Estate Developer (Ghana, diaspora-focused)

## About us

We are a boutique property developer based in Accra, Ghana, currently delivering a residential development of townhouses and apartments. Our buyers are primarily Ghanaians and West Africans living abroad — in the UK, US and Canada — who want a home back home they can actually trust.

Our brand is built on two things: distinct design, and institutional-grade discipline in how we build and report. We are not looking for generic real estate marketing. We are looking for someone who can build trust with an audience that has good reason to be sceptical of property developers.

## What we need

An ongoing social media manager to run our channels end to end: planning, scheduling, copywriting, light editing of supplied footage, community management, and monthly reporting.

We have already completed our brand positioning and content strategy. We are **not** asking you to write the strategy — we are asking you to execute it consistently and well, and to tell us when something isn't working.

### Scope of work (monthly)

**Content production & scheduling**
- Plan and schedule a monthly content calendar across Instagram, LinkedIn, TikTok and YouTube
- Instagram: 2–3 posts/week (mix of Reels, carousels, feed posts)
- LinkedIn: 2–3 posts/week (professional//investor-facing tone)
- TikTok: 2–3 posts/week (largely repurposed short-form)
- YouTube: 1 longer-form video per month (edited from footage we supply)
- Write all captions and copy, including hooks and calls to action
- Edit short-form video from raw site footage and photography we provide
- Design carousels and static graphics to our existing brand guidelines

**Community management**
- Monitor and respond to comments and DMs during agreed hours
- Flag and route genuine buyer enquiries to our sales contact promptly (leads are the point — this matters more than engagement metrics)
- Maintain a simple log of enquiries handed over

**Reporting**
- Monthly report: reach and follower growth, but primarily enquiries generated, saves/shares on trust-led content, and what to change next month
- One short monthly call to review

-## What we will provide

- Completed brand positioning, content pillars and tone-of-voice guidelines
- Brand assets: logo, colour palette, typography, existing design templates
- Raw site footage, photography, floor plans and project information
- Approved talking points for investor/professional content
- A named internal point of contact for approvals, with a defined approval turnaround

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## What we need from you

**Required**
- Demonstrable experience managing social accounts for a premium or considered-purchase brand — real estate, hospitality, luxury goods, architecture, interiors or similar
- Strong English copywriting, with the ability to write in a restrained, credible professional register — not hype, not emoji-heavy sales language
- Short-form video editing (Reels/TikTok) and static/carousel design
- Comfortable working to an existing brand guideline rather than inventing your own look
- Reliable, consistent delivery and clear communication across time zones

**Strongly preferred**
- Familiarity with real estate or construction subject matter

## Important: how we expect this brand to be handled

Our audience includes buyers who have previously lost money to developers who did not deliver. Trust is the entire asset. Accordingly:

- Renders and concept images must never be presented as completed work
- Progress claims and site footage must be accurate and correctly dated
- No client, partner or investor is named publicly without their written consent
- No AI-generated imagery presented as real project photography
- If a project milestone slips, we say so — we do not go quiet

If this approach doesn't suit how you normally work, we are probably not the right fit.

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## How to apply

Please do not send a generic proposal. We will only review applications that address the following:

1. Share 2–3 examples of accounts you have managed for premium or considered-purchase brands. Tell us what you were responsible for, and what results you achieved — ideally enquiries or conversions, not just follower counts.
2. In 3–4 sentences, tell us how you would build trust with a diaspora audience that is sceptical of property developers.
3. Write one sample Instagram caption (under 100 words) for a post showing construction progress on a residential development, aimed at a Ghanaian buyer living in London.
4. Confirm which of the following you do in-house versus subcontract: copywriting, short-form video editing, graphic design, community management.
5. Confirm your monthly rate and what that includes.