Social Media and Paid Ads Specialist
Budget / Salary₹12,500–37,500
TypeFreelance project
LocationRemote
Posted1 hour ago
Description:
We are SABloan (ABFin Advisory Pvt Ltd) — a loan distribution business (DSA) working with public sector banks, private banks and NBFCs across Rajasthan, Gujarat, Madhya Pradesh and Maharashtra. We offer car loans new and used car loans.
We’re looking for one person to own our social media + paid ads and deliver qualified loan enquiries, not vanity metrics.
Scope of work
• Manage Instagram, Facebook, LinkedIn, YouTube and Google Business Profile (@teamsabloan)
• Plan and produce a monthly content calendar — static creatives, carousels and short-form Reels in Hinglish, targeted at Tier-2/3 city audiences
• Run and optimise Meta and Google lead-gen campaigns end to end: audiences, creatives, A/B tests, budget pacing
• Route leads into our CRM / WhatsApp and report weekly on spend, CPL and lead quality
• Community management: comments, DMs, review responses
Must-haves
• Proven paid-ads experience in BFSI / lending / insurance in India (please share case studies with actual CPL and lead volume numbers)
• Working knowledge of Meta’s Financial Products & Services advertising policy and RBI’s advertising norms for lending intermediaries. Our creatives must never use words like “guaranteed”, “instant approval” or “lowest rate”, and must carry DSA/partner-bank disclosures. Compliance is non-negotiable — a policy strike costs us far more than any campaign gains
• Fluent Hindi + English; able to write natural Hinglish copy
• Hands-on with Meta Business Manager, Google Ads, and a scheduling tool
• Video editing for Reels (CapCut / Canva / Premiere)
Nice to have
• Experience with WhatsApp Business API campaigns (we use AiSensy)
• Local SEO / Google Business Profile optimisation
Engagement
• [Monthly retainer / hourly — pick one], starting with a 30-day paid trial before a longer contract
• Monthly ad budget: ₹[X] (managed by us; you get partner access, not credentials)
• Deliverables per month: [e.g. 16 posts + 8 Reels + 2 ad campaigns + weekly report]
When you apply, answer these — generic proposals will be ignored:
1. Which BFSI brands have you run lead-gen ads for? Share CPL achieved.
2. How do you write a loan offer ad that stays inside Meta’s financial services policy?
3. What’s your plan for the first 30 days with us?
4. Your monthly rate, excluding ad spend.
We are SABloan (ABFin Advisory Pvt Ltd) — a loan distribution business (DSA) working with public sector banks, private banks and NBFCs across Rajasthan, Gujarat, Madhya Pradesh and Maharashtra. We offer car loans new and used car loans.
We’re looking for one person to own our social media + paid ads and deliver qualified loan enquiries, not vanity metrics.
Scope of work
• Manage Instagram, Facebook, LinkedIn, YouTube and Google Business Profile (@teamsabloan)
• Plan and produce a monthly content calendar — static creatives, carousels and short-form Reels in Hinglish, targeted at Tier-2/3 city audiences
• Run and optimise Meta and Google lead-gen campaigns end to end: audiences, creatives, A/B tests, budget pacing
• Route leads into our CRM / WhatsApp and report weekly on spend, CPL and lead quality
• Community management: comments, DMs, review responses
Must-haves
• Proven paid-ads experience in BFSI / lending / insurance in India (please share case studies with actual CPL and lead volume numbers)
• Working knowledge of Meta’s Financial Products & Services advertising policy and RBI’s advertising norms for lending intermediaries. Our creatives must never use words like “guaranteed”, “instant approval” or “lowest rate”, and must carry DSA/partner-bank disclosures. Compliance is non-negotiable — a policy strike costs us far more than any campaign gains
• Fluent Hindi + English; able to write natural Hinglish copy
• Hands-on with Meta Business Manager, Google Ads, and a scheduling tool
• Video editing for Reels (CapCut / Canva / Premiere)
Nice to have
• Experience with WhatsApp Business API campaigns (we use AiSensy)
• Local SEO / Google Business Profile optimisation
Engagement
• [Monthly retainer / hourly — pick one], starting with a 30-day paid trial before a longer contract
• Monthly ad budget: ₹[X] (managed by us; you get partner access, not credentials)
• Deliverables per month: [e.g. 16 posts + 8 Reels + 2 ad campaigns + weekly report]
When you apply, answer these — generic proposals will be ignored:
1. Which BFSI brands have you run lead-gen ads for? Share CPL achieved.
2. How do you write a loan offer ad that stays inside Meta’s financial services policy?
3. What’s your plan for the first 30 days with us?
4. Your monthly rate, excluding ad spend.
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