Social Listening and Lead Generation Specialist

We’re launching Waylo, a learner-driver app helping parents and learners build better real-world driving experience between professional lessons.

I’m looking for a freelancer to create a repeatable lead-generation/social-listening process that identifies people publicly showing intent around learning to drive across Australia, New Zealand, UK, Ireland, Canada and USA.

Examples:

Looking for a driving instructor or driving lessons
Parent helping a son/daughter learn to drive
Driving test or road test coming up
Asking for learner-driver advice
Recently got a learner permit/licence
Worried about whether their child is ready to drive alone

I want you to identify relevant conversations across Reddit, Facebook groups, forums, TikTok, Instagram, YouTube and other public communities, using appropriate social-listening or monitoring tools.

The role may include:

Recommending and setting up monitoring tools
Building keyword/search lists by country
Finding relevant public conversations daily
Recording leads/opportunities by country, location and intent
Suggesting appropriate, non-spammy ways for Waylo to engage
Potentially managing engagement/outreach
Reporting which channels generate registrations

This is not a scraping/spam project and we do not want private personal information.

Please tell me:

How you would approach it
Which tools/platforms you would use
How many relevant opportunities you think you could find per week
Whether you can also handle engagement
Your proposed cost for an initial 2–4 week test

Experience in social listening, intent monitoring, lead generation or community-based growth is preferred.