Sleek Logo for BrandWall

My site, www.permanentbrandwall.com, needs a fresh visual identity and the first step is a standout logo in a clean, modern style. The logo will live front-and-center on the website, so it must read clearly on both desktop and mobile, scale well from favicon size up to hero-section width, and look crisp against light or dark backgrounds.

What I have in mind
• Modern aesthetics—think simple geometry, balanced negative space, and typography that feels contemporary rather than ornamental.
• Open colour brief—if you already have a palette that pairs nicely with the “Permanent BrandWall” name, let’s see it. Otherwise, feel free to propose two or three harmonious options that will translate smoothly to web use (HEX codes appreciated).
• Versatility—horizontal, stacked, and icon-only variations so I can slot the mark into headers, footers, email signatures, and social posts without losing legibility.

Deliverables
1. Primary logo (full wordmark + icon) in SVG, EPS, PDF, and high-res PNG.
2. Secondary variations (monochrome and inverted).
3. Favicon-ready 32×32 PNG.
4. Brief style sheet: colours, fonts used, spacing guidelines.

Acceptance criteria
• Clean edges at all sizes—no pixelation or blurry curves.
• Colour values match the provided HEX codes.
• Fonts are either licensed for commercial use or free for commercial use; include license info.

Share a quick note on your concept, a couple of relevant portfolio links, and an estimated turnaround time. I’m ready to move fast once I see a direction that fits.