Skincare D2C Marketing Consultant for Indian Market
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted1 hour ago
Title: Marketing Consultant Needed – Full Growth Management for Skincare Brand (D2C, India)
Category: Digital Marketing / Social Media Marketing
Project Description:
We are NIAN Pharma, a growing skincare brand based in India, currently launching a new sunscreen product into the Indian D2C market. We're looking for a skilled, hands-on marketing consultant who can take ownership of our overall brand marketing and growth strategy.
Key Responsibilities:
Plan and manage end-to-end performance marketing (Meta Ads, Google Ads, Instagram Ads) with a focus on efficient lead generation and sales conversion
Plan, coordinate, and manage UGC (User Generated Content) video campaigns — sourcing creators, briefing, and turning content into ad creative
Grow and manage our Instagram presence — content calendar, engagement strategy, follower growth, and community management
Analyze and report on campaign performance (CAC, ROAS, conversion rates) with clear, regular reporting
Suggest and execute creative strategies suited to the skincare/D2C space (India market)
Collaborate on brand positioning and messaging for new product launches
Requirements:
Proven experience managing performance marketing campaigns for D2C/beauty/skincare brands (please share case studies or past results)
Strong understanding of UGC content strategy and working with creators/influencers
Hands-on experience with Meta Ads Manager and Google Ads
Good grasp of the Indian skincare/beauty market and consumer behavior
Ability to work independently and provide regular performance updates
Deliverables:
Monthly marketing plan and content calendar
Weekly/monthly performance reports
Managed ad campaigns with measurable ROI
UGC content pipeline (sourcing to publishing)
Preferred: Experience specifically with skincare, sunscreen, or pharma-adjacent personal care brands in India.
To apply, please share relevant case studies, past campaign results (CAC/ROAS if possible), and your proposed approach for a brand in the sunscreen/skincare space.
Category: Digital Marketing / Social Media Marketing
Project Description:
We are NIAN Pharma, a growing skincare brand based in India, currently launching a new sunscreen product into the Indian D2C market. We're looking for a skilled, hands-on marketing consultant who can take ownership of our overall brand marketing and growth strategy.
Key Responsibilities:
Plan and manage end-to-end performance marketing (Meta Ads, Google Ads, Instagram Ads) with a focus on efficient lead generation and sales conversion
Plan, coordinate, and manage UGC (User Generated Content) video campaigns — sourcing creators, briefing, and turning content into ad creative
Grow and manage our Instagram presence — content calendar, engagement strategy, follower growth, and community management
Analyze and report on campaign performance (CAC, ROAS, conversion rates) with clear, regular reporting
Suggest and execute creative strategies suited to the skincare/D2C space (India market)
Collaborate on brand positioning and messaging for new product launches
Requirements:
Proven experience managing performance marketing campaigns for D2C/beauty/skincare brands (please share case studies or past results)
Strong understanding of UGC content strategy and working with creators/influencers
Hands-on experience with Meta Ads Manager and Google Ads
Good grasp of the Indian skincare/beauty market and consumer behavior
Ability to work independently and provide regular performance updates
Deliverables:
Monthly marketing plan and content calendar
Weekly/monthly performance reports
Managed ad campaigns with measurable ROI
UGC content pipeline (sourcing to publishing)
Preferred: Experience specifically with skincare, sunscreen, or pharma-adjacent personal care brands in India.
To apply, please share relevant case studies, past campaign results (CAC/ROAS if possible), and your proposed approach for a brand in the sunscreen/skincare space.
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