Shopify Modification & D2C Meta Ads Expert

Shopify Developer & Meta Ads Specialist for D2C Brand (Theme Modifications + Ad Creatives)

Project Overview
We are looking for an experienced D2C eCommerce expert or agency team to assist us with two core areas for our Shopify store:
1. Shopify Theme Development & Code Modification (CRO & UI/UX improvements)
2. Meta Ads Strategy & Creative Design (Facebook/Instagram campaigns)

Scope 1: Shopify Website Development & Optimization
- Modify theme Liquid, CSS, JavaScript, and HTML files to enhance store functionality and layout.
- Improve mobile responsiveness, store navigation, and checkout UX.
- Implement CRO (Conversion Rate Optimization) tactics (e.g., sticky add-to-cart, trust badges, custom upsell/cross-sell blocks).
- Optimize page loading speed and technical performance.

Scope 2: Meta Ads Strategy & Creatives
- Provide creative concepts and design high-converting Meta (Facebook & Instagram) ad creatives (Static Images, Carousels, and Video Ads/Reels).
- Recommend campaign strategies for Top-of-Funnel (Cold Audience) and Bottom-of-Funnel (Retargeting).
- Provide feedback on landing page conversion alignment to lower Customer Acquisition Cost (CAC).

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Requirements & Qualifications
- Proven track record with Shopify custom theme customization and Liquid coding.
- Strong portfolio of high-performing Meta ad creatives for D2C brands.
- Deep understanding of D2C funnel optimization and ecommerce metrics (ROAS, CTR, CVR).

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How to Apply
Please include the following in your bid:
1. Links to 2-3 Shopify stores you have customized or developed.
2. Examples of Meta ad creatives you have designed (and performance metrics if available).
3. A brief note on how you would approach optimising a D2C store for higher conversions.