Shopify Fashion Store Setup

I need a complete Shopify build for a clothing and apparel brand. The store is only set up for the basics, so I’m open to your creative direction on theme selection, colour palette, typography, and overall user experience. What matters to me is that the end result feels modern, easy to navigate on mobile, and aligned with a fashion-forward audience.

Core tasks include:
• Installing and customising a responsive theme that suits a fashion catalogue.
• Configuring collections, product variants (sizes, colours), and clean product photography layouts.
• Setting up secure checkout, payment gateways, shipping profiles, and basic SEO metadata.
• Integrating standard essentials—size-guide pop-ups, newsletter signup, and the option to expand later into reviews or wish-lists.

Please handle the technical details—domains, SSL, and any code tweaks—so I receive a ready-to-launch store. Share a few theme ideas and recent Shopify fashion sites you’ve delivered so I can quickly decide on a design direction.