SEO Lead-Generation Campaign

My company is ready to invest in a focused Search Engine Optimization effort aimed squarely at turning Google searches into qualified leads and, ultimately, sales. I already have an established website; what I lack is the strategic on-page and off-page work that keeps my competitors ahead of me on the results page and in the inbox of potential clients.

Here is what I need from you:

• A thorough technical and content audit of the current site, identifying the gaps that prevent us from ranking and converting
• Keyword research that targets buyer-intent phrases, with mapping to existing or proposed pages
• On-page optimisation (titles, meta, schema, internal linking, page speed fixes) implemented or clearly documented for my developer
• A white-hat backlink and digital PR plan that can be executed without risking penalties
• Clear tracking set-up in Google Analytics 4 and Search Console so we can attribute lead sources and measure cost per lead
• Monthly reports that show movement in rankings, traffic quality, and—most importantly—lead volume

Acceptance criteria: a measurable uptick in qualified form submissions or calls from organic Google traffic within the first three reporting cycles.

If this sounds like a campaign you can drive, tell me how you would approach the first 90 days and share one example of a similar B2B lead-generation result you’ve achieved.