SEO Expert (SEO, AEO, GEO, AIO, Content Marketing & Paid Search)

Key Responsibilities
Search Engine Optimization (SEO)

Develop and execute comprehensive SEO strategies to increase organic traffic, keyword rankings, and conversions.

Perform in-depth keyword research, competitor analysis, and opportunity discovery.

Optimize on-page elements including titles, meta descriptions, headers, schema markup, and internal linking.

Conduct technical SEO audits covering crawlability, indexation, site speed, Core Web Vitals, structured data, and mobile usability.

Build and manage high-quality backlink acquisition strategies.

Monitor rankings and website health using tools such as SEMrush, Ahrefs, Screaming Frog SEO Spider, and Google Search Console.

Answer Engine Optimization (AEO)

Optimize content to appear in featured snippets, People Also Ask sections, and voice search results.

Structure content to directly answer user questions.

Implement FAQ schema and Q&A structured data.

Improve visibility in zero-click search experiences.

Generative Engine Optimization (GEO)

Optimize content to be cited and referenced by AI search engines and generative assistants.

Create authoritative, trustworthy, and highly structured content that aligns with E-E-A-T principles.

Increase brand mentions in AI-generated answers from platforms such as OpenAI ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity AI.

AI Optimization (AIO)

Develop strategies to maximize brand visibility across AI-powered search and recommendation systems.

Monitor AI citations, entity recognition, and topical authority.

Use AI tools to scale research, content creation, and optimization workflows.

Content Marketing & Creation

Plan and manage a content calendar aligned with business goals and keyword opportunities.

Write and optimize blog posts, landing pages, case studies, and service pages.

Collaborate with designers and developers to publish engaging content.

Ensure all content follows SEO best practices and conversion-focused copywriting principles.

Google Ads / PPC

Plan, launch, and optimize campaigns using Google Ads.

Conduct keyword and audience targeting research.

Manage ad copy, bidding strategies, budgets, and landing page optimization.

Track and improve ROAS, CPA, and conversion rates.

Analytics & Reporting

Analyze traffic, rankings, leads, and campaign performance.

Build dashboards using Google Analytics, Looker Studio, and CRM tools.

Present actionable recommendations and monthly reports.

Required Qualifications

5+ years of hands-on experience in SEO and digital marketing.

Proven track record of increasing organic traffic and generating qualified leads.

Strong knowledge of SEO, AEO, GEO, and AIO strategies.

Experience managing successful Google Ads campaigns.

Excellent content writing and editing skills.

Strong understanding of HTML, CSS, JavaScript, and CMS platforms such as WordPress.

Proficiency with SEO and analytics tools.

Familiarity with schema markup and structured data.

Strong analytical and problem-solving abilities.

Preferred Qualifications

Experience in B2B lead generation and software services marketing.

Knowledge of conversion rate optimization (CRO).

Experience with HubSpot or other CRM platforms.

Understanding of international SEO and multilingual content strategies.

Familiarity with AI-assisted content tools.

Key Skills

Search Engine Optimization (SEO)

Answer Engine Optimization (AEO)

Generative Engine Optimization (GEO)

AI Optimization (AIO)

Technical SEO

Content Strategy and Copywriting

Google Ads / PPC

Keyword Research

Link Building

Structured Data / Schema Markup

Analytics and Reporting

Conversion Rate Optimization (CRO)

KPIs and Success Metrics

Growth in organic traffic

Increase in qualified leads

Keyword ranking improvements

Featured snippet and AI citation visibility

Google Ads ROAS

Conversion rate improvements

Domain authority and backlink growth

Tools & Platforms

Google Search Console

Google Analytics

Google Ads

SEMrush

Ahrefs

Screaming Frog SEO Spider

Looker Studio

WordPress

HubSpot

Preferred Industry Experience

Software development and IT services

SaaS platforms

E-commerce

B2B lead generation

Technology startups

WHY YOU’LL LOVE US

All employees benefits for free (our famous games room, daily breakfast, fruits, coffee and other hot drinks, soft drinks and juices, company days out and parties…)

Social insurance

Open-door management policy

Full Medical insurance

Accommodation and Transportation Allowance

Friendly environment that values innovation and efficiency

Exciting opportunities for career growth and talent development

Feedback encouragement

Recognition and reward programs

Competitive salaries and incentives

Friendly environment

Flexible and Comfortable schedule

Fun committees

Monetary rewards

Fun, smart and creative people

Career possibilities with growing team

Paid vacations

Social benefits

For more information about Nile Bits, please visit our website:

We are seeking an experienced and results-driven SEO Expert to lead our organic and paid digital marketing efforts. The ideal candidate will have deep expertise in traditional Search Engine Optimization (SEO) as well as emerging disciplines such as:

AEO (Answer Engine Optimization)

GEO (Generative Engine Optimization)

AIO (AI Optimization)

This role requires a strong understanding of how content is discovered and ranked across search engines, AI-powered search platforms, and large language models such as Google, OpenAI, Microsoft Bing Copilot, Anthropic, and Perplexity AI.
The successful candidate will also be highly skilled in content creation, keyword research, technical SEO, Google Ads management, and performance analytics.
Originally posted on Himalayas