SEO Boost for Tour Agency

I need comprehensive SEO work carried out on my tour agency website with one clear objective: drive a measurable uplift in overall traffic. My current analytics show steady but modest visitor numbers; I want to turn that trickle into a consistent, qualified flow of travelers researching and booking tours.

We will focus exclusively on Google, so every recommendation—whether keyword research, on-page tweaks, or technical fixes—should be made with Google’s latest guidelines and ranking factors in mind. I welcome proven, white-hat approaches only; quick wins are fine, but long-term visibility is the priority.

To keep us aligned, here is how I picture the collaboration and the concrete items I expect to receive:

• Site audit report highlighting technical issues, crawl errors, mobile performance, Core Web Vitals and any structural hindrances to ranking
• Keyword research mapped to existing pages (and suggestions for new ones) targeting traveler intent, tour packages, and destination-based queries
• On-page optimization plan covering titles, meta descriptions, header hierarchy, internal linking, image alt attributes and schema where useful
• Off-page strategy outline—quality backlink opportunities, outreach angles, and an initial prospect list
• Monthly performance summary with traffic, ranking movement, and next-step recommendations

Please indicate relevant tools you plan to use (e.g., Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog) and provide examples of past tourism or travel SEO results if possible. Once we agree on the workflow, I am ready to grant site access and move quickly.