SEO and Digital Marketing for InsurTech

I am looking for a Digital Marketing / SEO freelancer to work on BimaScore, an InsurTech platform focused on making health insurance easier to understand and compare.

The project covers Technical SEO, On-Page SEO, Keyword Research, GA4, Looker Studio, Microsoft Clarity, Meta Pixel and Meta Ads tracking.

### Main Objectives

* Improve BimaScore's organic visibility
* Increase qualified organic traffic
* Improve user experience and conversion opportunities
* Identify technical SEO and indexing issues
* Improve key product journeys such as Bima Analyze, Bima Compare and Bima Clarity
* Connect traffic, user behaviour and conversions through proper analytics

### 1. Technical SEO

Audit and improve:

* Crawlability and indexation
* XML sitemap
* robots.txt
* Google Search Console coverage
* 404 errors and broken URLs
* Redirects
* Canonical tags
* Duplicate URLs
* JavaScript rendering
* Mobile usability
* HTTPS and status codes
* URL structure
* Core Web Vitals
* Page speed
* Image optimisation
* Schema / structured data
* Internal linking and site architecture

A key issue already identified is the 404 page receiving significant traffic, so broken URLs and redirects need to be investigated and fixed.

### 2. On-Page SEO

Optimise:

* Title tags
* Meta descriptions
* H1/H2 structure
* URLs
* Content structure
* Image ALT text
* Internal links
* FAQ opportunities
* Search intent alignment
* Content freshness

### 3. Keyword Research & Content Strategy

Develop keyword clusters around:

* Health insurance
* Best health insurance plans
* Family health insurance
* Senior citizen health insurance
* Health insurance comparison
* Compare health insurance plans
* Policy review
* Policy analysis
* Insurance claims process
* Long-tail insurance questions

Keyword volume and difficulty should be validated using a professional keyword research tool before prioritisation.

### 4. Competitor & Content Gap Analysis

Analyse relevant insurance competitors to identify:

* Ranking keywords
* Content gaps
* High-intent search opportunities
* Backlink opportunities
* Pages that BimaScore should create or improve
* SERP opportunities

### 5. GA4 & Looker Studio

Review and improve analytics tracking for:

* Acquisition
* Engagement
* User behaviour
* Key events
* Conversion journeys

Important events include:

* page_view
* analyze_now_clicked
* book_slot_clicked
* book_slot_confirmed
* download_report_clicked
* weakness_tab_clicked

Create/maintain a Looker Studio dashboard connecting relevant GA4, Search Console and Ads data.

### 6. Microsoft Clarity

Use Clarity to identify:

* User drop-off points
* Session behaviour
* Heatmap patterns
* Scroll depth
* Rage clicks
* Dead clicks
* Quick backs
* CTA interaction
* UX friction

Focus especially on the BimaScore product journey:

Landing → Get Started → Analyze/Compare → User Input → Result → Action

### 7. Meta Pixel & Ads Tracking

Review:

* Meta Pixel implementation
* Event tracking
* UTM parameters
* Landing page tracking
* Conversion tracking
* Remarketing audiences

Important events include:

PageView → ViewContent → GetStarted_Click → Analyze_Now_Click → Book_Slot_Click → Lead → Download_Report

Actual Meta Ads performance metrics should be taken directly from Ads Manager rather than estimated.

### 8. Reporting

Provide a clear report covering:

* Issues found
* Priority of each issue
* Recommended solution
* Work completed
* Keywords targeted
* SEO improvements
* Analytics findings
* UX findings
* Conversion opportunities
* Monthly progress

### 90-Day Scope

Days 0–30:
Technical SEO fixes, tracking QA, Search Console setup, Clarity baseline and GA4 dashboard.

Days 31–60:
On-page optimisation, keyword clusters, internal linking, content improvements and UX tests.

Days 61–90:
Authority building, content refresh, CRO experiments, Meta Ads optimisation and reporting automation.

### KPIs

Track:

* Organic clicks
* Organic impressions
* Indexed pages
* Non-brand keyword rankings
* Organic users
* Engagement time
* Analyze/Compare/Clarity tool starts
* CTA clicks
* Completed actions
* Qualified leads
* Returning users
* Paid acquisition metrics

Please provide examples of previous SEO/Digital Marketing work, preferably in insurance, finance, SaaS, InsurTech or other competitive industries.

I am looking for someone who can both identify issues and provide practical implementation recommendations, not just a generic SEO audit.