SEO Expert Needed for IT Company Website Fast, Quality Rankings & Lead Generation

We are looking for an experienced SEO specialist to improve the organic visibility, keyword rankings, and lead generation of our IT services website, We are a software development company offering custom software solutions, web development, and native and hybrid mobile application development services to clients internationally.

**Our primary goal is to generate qualified business inquiries and acquire new clients through organic search.** We are not looking for traffic alone or reports filled with backlink counts.

## Our Core Services

- Custom Software Development
- Web Application Development
- Web Development and Full-Stack Development
- Native and Hybrid Mobile App Development
- Flutter and React Native App Development
- Android and iOS Application Development
- Frontend and Backend Development
- API Development and Integration
- UI/UX Design
- Laravel, PHP, CodeIgniter, Node.js, React.js, Next.js, MERN and MEAN Stack Development

## Target Markets

- United States
- United Kingdom
- Australia

Our priority is to attract businesses looking to hire a reliable software development company or development team.

## Primary Objectives

1. Improve rankings for high-intent, service-related keywords.
2. Generate qualified leads, contact form submissions, and project inquiries.
3. Increase relevant organic traffic from our target countries.
4. Identify and fix technical SEO issues affecting our Next.js website.
5. Build genuine website authority through relevant, sustainable SEO practices.
6. Improve the performance and conversion potential of our key service pages.

## Scope of Work

**1. Comprehensive SEO Audit**
- Technical SEO audit specific to Next.js
- Indexing, crawlability, canonical tags, sitemap and robots.txt checks
- Core Web Vitals and page performance recommendations
- Google Search Console and Google Analytics data analysis
- Competitor analysis for our target markets

**2. Keyword Research and Strategy**
- Research high-intent commercial keywords relevant to our services.
- Identify realistic keyword opportunities based on search intent, competition and ranking difficulty.
- Map primary and secondary keywords to the appropriate website pages.
- Prioritize keywords that can attract potential clients, not just informational traffic.
- Develop a clear strategy for the USA, UK and Australian markets.

**3. On-Page SEO**
- Optimize title tags, meta descriptions, headings and page content.
- Improve internal linking and website structure.
- Recommend content improvements for service and landing pages.
- Identify opportunities for new service pages or targeted landing pages.
- Provide clear implementation instructions for our Next.js website.

**4. Technical SEO**
- Identify technical issues and provide actionable solutions.
- Review structured data, indexability, redirects, duplicate content and mobile usability.
- Work collaboratively with us for implementation, as the website is built using Next.js and hosted on Vercel.

**5. Quality-Focused Link Building**
- Focus on relevant, genuine and contextually appropriate backlinks.
- Prioritize industry-relevant websites, editorial opportunities, digital PR and legitimate link acquisition.
- Avoid automated link building, spam networks, mass-produced links and meaningless submission activities.
- Provide a transparent report of each backlink, including its source URL, target URL and link type.

We prioritize link quality, relevance and editorial value over backlink quantity.

**6. Lead Generation and Conversion Tracking**
- Identify opportunities to improve inquiries from organic visitors.
- Review calls to action, contact forms and conversion paths on important service pages.
- Recommend tracking for qualified inquiries and other meaningful conversion events.
- Report on organic leads and conversion performance wherever reliable tracking data is available.

**7. Reporting and Ongoing Optimization**
- Weekly progress updates with specific completed tasks.
- Keyword ranking reports with target country and landing page information.
- Google Search Console performance analysis.
- Monthly summary of organic traffic, leads, completed tasks and next steps.

## Important Requirements

- Proven SEO experience with IT services, software development companies, SaaS businesses or similar competitive niches.
- Experience with international SEO, particularly the USA, UK and Australia.
- Practical knowledge of technical SEO for Next.js or other JavaScript-based websites.
- Experience with Google Search Console, Google Analytics and professional SEO research tools.
- Ability to explain strategy clearly and support recommendations with data.
- A focus on business results, not vanity metrics.

**Important:** We understand that meaningful SEO results take time. We are looking for the fastest realistic path to better rankings and qualified leads, without compromising website quality or long-term SEO health.

Please submit a tailored proposal explaining how you would approach this specific project.