Salon TikTok Marketing Strategy

I’ve just taken over a small salon and need a clear, beginner-friendly plan to attract and retain clients using TikTok as my primary channel. I’m comfortable running the day-to-day operations, but marketing is new territory for me, so I’m looking for practical, step-by-step guidance that I can implement without a big team.

Here’s what I’d like from you:

• A concise strategy document explaining how a beauty salon can grow an engaged local following on TikTok, including brand voice suggestions, content pillars, posting frequency and optimal times.
• A 30-day content calendar with video ideas, hooks, captions and relevant hashtags tailored to hair, nails and beauty services.
• Simple production tips—lighting, framing, transitions—using tools I already have (phone, ring light, basic editing apps like CapCut or InShot).
• Advice on leveraging TikTok features (Sounds, Duets, Stitch, LIVE) plus a primer on TikTok Ads Manager for a starter ad campaign targeting clients within a 10-mile radius.
• Key metrics to watch in TikTok Analytics and a one-page tracker template so I can measure what’s working.

Acceptance criteria
1. Strategy and calendar delivered as editable Google Docs.
2. All recommendations aligned with current TikTok best practices and localized for my city.
3. Tips must be actionable for a solo owner with limited budget and no professional videographer.

If you’ve successfully grown salon, spa or beauty accounts on TikTok, I’d love to see examples. Let’s make my salon the go-to spot in town.