Sales-Focused Meta Ads Campaign

My immediate priority is to drive measurable sales through Meta Ads. The product is already market-ready; what’s missing is a tightly structured acquisition funnel that converts users aged 18 – 50.

You will take ownership of:
• Crafting the full-funnel strategy (campaign structure, audiences, placements, bidding).
• Building and launching persuasive creatives and copy that resonate with the 18-50 segment.
• Installing or reviewing Pixel/Conversions API to ensure every sale is tracked accurately.
• Continuously optimising budgets, audiences and creatives to push ROAS higher while keeping CPA in check.
• Supplying concise weekly reports that highlight spend, revenue, ROAS and next-step optimisations.

Acceptance criteria: at least one profitable campaign set (ROAS ≥ 1.5 within 30 days) plus clear documentation of the scaling plan.

Meta Ads Manager, Audience Insights, A/B testing and dynamic creative tools should all feature naturally in your workflow. Let’s turn ad spend into revenue.