Sales-Driven Marketing Strategy Design

The project centres on crafting a cohesive, results-oriented marketing blueprint that directly boosts sales across both my B2B and B2C segments. I already use social media, email marketing and content marketing, yet the effort is scattered and lacks a measurable path from first touch to closed sale.

Scope of work
• Audit current social, email and content assets to spot gaps, overlaps and quick wins.
• Map the full customer journey for each audience type, highlighting decision points and objections.
• Design an integrated strategy that aligns channel tactics with revenue targets, complete with KPI definitions and a 90-day rollout calendar.
• Recommend tools or automations that keep tracking clear and attribution honest.

Acceptance criteria
• A written strategy document (PDF or Google Doc) detailing objectives, channel tactics, timelines and ownership.
• A visual funnel map and KPI dashboard template I can plug into my analytics stack.
• Clear next-step checklist so implementation starts immediately.

This is not a brand-awareness exercise; every recommendation must tie back to sales conversion. If you’re comfortable weaving social, email and content into one revenue engine and can demonstrate past wins, your insight will be invaluable here.