SaaS Pricing & Monetization Consultant — U.S. Market

We are looking for an experienced SaaS Pricing & Monetization Consultant to conduct an independent review of the pricing and packaging strategy for a U.S.-based SaaS company preparing for launch.

The goal of this project is to determine whether our pricing appropriately reflects the value of the platform, is competitive within the U.S. market, is attractive to our target customers, and creates a sustainable long-term revenue model for the company.

Scope of Work
The consultant will review the complete pricing and monetization structure, including:

* Monthly and annual subscription pricing
* Number of plans and overall tier structure
* Features included within each plan
* Differences in value between pricing tiers
* Add-on and additional-location pricing
* Free-trial structure
* Annual billing discounts
* Referral credits, promotions, and other incentives
* Upgrade and expansion opportunities
* Whether any features should be moved, bundled, limited, or priced separately

Market & Competitive Research
Conduct research focused primarily on the U.S. SaaS market and U.S. customers, including:

* Pricing of direct and relevant adjacent competitors
* Competitor plan structures and feature packaging
* Target-customer pricing expectations
* Customer willingness to pay and price sensitivity
* Market positioning and perceived value
* Opportunities to differentiate through pricing or packaging

The analysis should consider both sides of the pricing decision: what customers are realistically willing to purchase and what makes financial sense for the SaaS company long term.

Business & Monetization Analysis
Evaluate how the pricing structure could affect:

* Customer acquisition and conversion
* Average revenue per customer/account
* Retention and churn
* Upgrades and expansion revenue
* Customer lifetime value
* Revenue predictability
* Long-term scalability and profitability
* Risks associated with underpricing or overpricing the product

Deliverables
At the completion of the project, provide:

1. Independent assessment of the current pricing
2. Competitive pricing and packaging analysis
3. Recommended pricing for each subscription tier
4. Recommended monthly vs. annual pricing structure
5. Recommended feature allocation for each plan
6. Recommended add-on pricing
7. Recommendations for trials, discounts, referrals, and incentives
8. Identification of pricing or packaging weaknesses
9. Opportunities to improve conversion, revenue, retention, and expansion
10. Recommended pricing tests or validation methods for launch and post-launch
11. Clear reasoning and supporting evidence behind all recommendations

We are not looking for someone to simply approve our existing pricing. We want an independent assessment and are open to changing prices, plans, features, or packaging if the research supports doing so.

Experience with vertical SaaS, appointment/booking software, or software serving small and medium-sized service businesses is a strong plus.

This is a pricing and monetization strategy project, not a bookkeeping, accounting, general marketing, or sales position.