Refine Google Ads App Targeting

I already run a Google Ads (PPI) campaign for my mobile app, but the keyword and audience setup feels too broad and I’m not seeing the post-install engagement I want. The app itself is finished; what I need now is a specialist to tighten up my existing campaign.

Here’s the situation
• Campaign type: App promotion (Pay-Per-Install) running in Google Ads
• Current focus: brand-specific keywords, but they are not segmented or matched properly
• Objective: lift in-app engagement after the install, not just raw install volume

I’d like you to examine the live account, audit the search terms and audiences, and rebuild the keyword and targeting framework so it speaks directly to high-intent users who are likely to stick around.

Key deliverables
- A refined keyword set (match types, negative lists, and any discovery expansions)
- Updated audience and location targeting that aligns with our user profile
- Brief rationale for each change plus simple next-step recommendations so I can manage the campaign going forward

I’ll provide full account access, current performance stats, and creative assets. If you’ve done similar app-focused keyword refinement before, especially around brand terms, I’d love to hear how you improved retention metrics.