Redo homepage
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted2 hours ago
I'm looking for an exceptional UI/UX designer to redesign ONLY the homepage of a new UK fintech platform called RentBack.
PLEASE READ THIS BRIEF CAREFULLY.
This is not a typical landing page project.
The homepage will define the visual identity of the entire company, so I'm looking for someone with an exceptional eye for detail and experience designing premium fintech or technology products.
The project has already been built in Base44, and I've spent weeks refining it. I already have a working homepage, multiple concepts and many iterations. The structure is largely there, but it still doesn't feel like a world-class fintech product.
Your job is NOT to reinvent it.
Your job is to refine it into something that could sit alongside the best fintech companies in the world.
Once the homepage is approved, there is an opportunity to design the entire platform (tenant portal, landlord portal, merchant portal, admin panel and mobile app).
-----------------------------------------
DESIGN DIRECTION
-----------------------------------------
The design should feel like a combination of:
• Bilt
https://www.bilt.com
• Apple
• Stripe
• American Express
Not because I want it copied, but because I admire:
• the simplicity
• premium feel
• restrained design
• typography
• spacing
• photography
• subtle animations
• trust
• luxury
• confidence
The website should feel expensive without trying too hard.
I don't want visitors thinking "this looks cool."
I want them thinking:
"This company looks established."
"This company feels trustworthy."
"This feels like a £500M fintech."
-----------------------------------------
HOW I GOT HERE
-----------------------------------------
I've already built the homepage in Base44.
Over many iterations I realised that most AI-generated designs tend to:
• over-design everything
• use too many colours
• add unnecessary effects
• create unrealistic illustrations
• have poor spacing
• lack hierarchy
• feel generic
Because of that, I've gradually refined the design towards something much more premium and restrained.
I'll provide:
• the current Base44 homepage
• screenshots
• previous concepts
• logos
• brand colours
• assets
• notes on what I like and don't like
Please use these as the starting point.
Do not ignore them and start from scratch.
-----------------------------------------
WHAT I'M LOOKING FOR
-----------------------------------------
The homepage should feel:
• Premium
• Modern
• Luxury
• Minimal
• Editorial
• Calm
• Sophisticated
• Trustworthy
The design should rely on:
• exceptional typography
• spacing
• hierarchy
• photography
• composition
• subtle movement
• elegant interactions
—not flashy graphics.
-----------------------------------------
STYLE
-----------------------------------------
Think:
Apple Vision Pro
Bilt
Stripe
Linear
Arc Browser
Not:
generic SaaS templates
AI illustrations
crypto websites
over-designed marketing pages
-----------------------------------------
COLOURS
-----------------------------------------
Primary Green
#028253
Use colour sparingly.
Most of the design should rely on:
white
warm cream
very light grey
charcoal
photography
-----------------------------------------
GLASS
-----------------------------------------
I love subtle glass effects.
Think Apple Vision Pro.
Soft blur.
Thin borders.
Subtle reflections.
Premium depth.
No exaggerated neon glass.
No fake futuristic UI.
-----------------------------------------
PHOTOGRAPHY
-----------------------------------------
Real photography only.
No AI city renders.
No fake illustrations.
The homepage should feel authentic.
-----------------------------------------
THE HERO
-----------------------------------------
The hero is the most important section.
This is where I have spent most of my time.
I already have a London aerial image I like.
I want the hero to communicate:
Rent.
Rewards.
Trust.
Technology.
The London image should become one of RentBack's signature visuals.
The merchant locations should be shown across London using elegant location pins connected by subtle network lines.
Each merchant should have a premium frosted glass information card.
The phone should feel integrated into the city.
Not floating beside it.
The hero should immediately explain the product.
-----------------------------------------
HOMEPAGE SECTIONS
-----------------------------------------
Navigation
Hero
Trusted By / Partner Brands
Categories
How RentBack Works
Landlord Benefits
Tenant Benefits
Trust & Security
Final Call To Action
Footer
I already have these sections built.
Please improve them rather than replacing them.
-----------------------------------------
DETAILS MATTER
-----------------------------------------
I care deeply about:
Typography
Spacing
Alignment
Padding
Margins
Icon sizing
Border radius
Photography
Shadows
Glass effects
Animations
Hover states
Mobile experience
Everything should feel considered.
-----------------------------------------
DELIVERABLE
-----------------------------------------
I want a complete homepage redesign in Figma.
Desktop
Tablet
Mobile
Component-ready.
Developer-ready.
Everything organised properly.
-----------------------------------------
WHEN APPLYING
-----------------------------------------
Please include:
• examples of premium fintech websites you've designed
• examples of SaaS dashboards
• examples of websites with exceptional typography
• why you're the right designer for this project
This is potentially the first stage of a much larger project, so I'm looking for someone I can work with long term.
PLEASE READ THIS BRIEF CAREFULLY.
This is not a typical landing page project.
The homepage will define the visual identity of the entire company, so I'm looking for someone with an exceptional eye for detail and experience designing premium fintech or technology products.
The project has already been built in Base44, and I've spent weeks refining it. I already have a working homepage, multiple concepts and many iterations. The structure is largely there, but it still doesn't feel like a world-class fintech product.
Your job is NOT to reinvent it.
Your job is to refine it into something that could sit alongside the best fintech companies in the world.
Once the homepage is approved, there is an opportunity to design the entire platform (tenant portal, landlord portal, merchant portal, admin panel and mobile app).
-----------------------------------------
DESIGN DIRECTION
-----------------------------------------
The design should feel like a combination of:
• Bilt
https://www.bilt.com
• Apple
• Stripe
• American Express
Not because I want it copied, but because I admire:
• the simplicity
• premium feel
• restrained design
• typography
• spacing
• photography
• subtle animations
• trust
• luxury
• confidence
The website should feel expensive without trying too hard.
I don't want visitors thinking "this looks cool."
I want them thinking:
"This company looks established."
"This company feels trustworthy."
"This feels like a £500M fintech."
-----------------------------------------
HOW I GOT HERE
-----------------------------------------
I've already built the homepage in Base44.
Over many iterations I realised that most AI-generated designs tend to:
• over-design everything
• use too many colours
• add unnecessary effects
• create unrealistic illustrations
• have poor spacing
• lack hierarchy
• feel generic
Because of that, I've gradually refined the design towards something much more premium and restrained.
I'll provide:
• the current Base44 homepage
• screenshots
• previous concepts
• logos
• brand colours
• assets
• notes on what I like and don't like
Please use these as the starting point.
Do not ignore them and start from scratch.
-----------------------------------------
WHAT I'M LOOKING FOR
-----------------------------------------
The homepage should feel:
• Premium
• Modern
• Luxury
• Minimal
• Editorial
• Calm
• Sophisticated
• Trustworthy
The design should rely on:
• exceptional typography
• spacing
• hierarchy
• photography
• composition
• subtle movement
• elegant interactions
—not flashy graphics.
-----------------------------------------
STYLE
-----------------------------------------
Think:
Apple Vision Pro
Bilt
Stripe
Linear
Arc Browser
Not:
generic SaaS templates
AI illustrations
crypto websites
over-designed marketing pages
-----------------------------------------
COLOURS
-----------------------------------------
Primary Green
#028253
Use colour sparingly.
Most of the design should rely on:
white
warm cream
very light grey
charcoal
photography
-----------------------------------------
GLASS
-----------------------------------------
I love subtle glass effects.
Think Apple Vision Pro.
Soft blur.
Thin borders.
Subtle reflections.
Premium depth.
No exaggerated neon glass.
No fake futuristic UI.
-----------------------------------------
PHOTOGRAPHY
-----------------------------------------
Real photography only.
No AI city renders.
No fake illustrations.
The homepage should feel authentic.
-----------------------------------------
THE HERO
-----------------------------------------
The hero is the most important section.
This is where I have spent most of my time.
I already have a London aerial image I like.
I want the hero to communicate:
Rent.
Rewards.
Trust.
Technology.
The London image should become one of RentBack's signature visuals.
The merchant locations should be shown across London using elegant location pins connected by subtle network lines.
Each merchant should have a premium frosted glass information card.
The phone should feel integrated into the city.
Not floating beside it.
The hero should immediately explain the product.
-----------------------------------------
HOMEPAGE SECTIONS
-----------------------------------------
Navigation
Hero
Trusted By / Partner Brands
Categories
How RentBack Works
Landlord Benefits
Tenant Benefits
Trust & Security
Final Call To Action
Footer
I already have these sections built.
Please improve them rather than replacing them.
-----------------------------------------
DETAILS MATTER
-----------------------------------------
I care deeply about:
Typography
Spacing
Alignment
Padding
Margins
Icon sizing
Border radius
Photography
Shadows
Glass effects
Animations
Hover states
Mobile experience
Everything should feel considered.
-----------------------------------------
DELIVERABLE
-----------------------------------------
I want a complete homepage redesign in Figma.
Desktop
Tablet
Mobile
Component-ready.
Developer-ready.
Everything organised properly.
-----------------------------------------
WHEN APPLYING
-----------------------------------------
Please include:
• examples of premium fintech websites you've designed
• examples of SaaS dashboards
• examples of websites with exceptional typography
• why you're the right designer for this project
This is potentially the first stage of a much larger project, so I'm looking for someone I can work with long term.
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