Profitable Facebook Ads for Miniatures

I run a niche-focused e-commerce store that sells licensed tabletop miniatures to collectors and hobby gamers. Sales have grown organically, but now I want Meta ads to become a dependable revenue channel.

The single metric that matters is purchases. I do not need more traffic for vanity’s sake; I need campaigns that turn best-selling SKUs into repeatable, profitable orders. Carousel ads have performed best in past experiments, so I want you to lean on that format, refining creative around painted figure shots, unpainted models, scale comparisons, and bundle offers.

You will receive a clean product catalog feed, historical conversion data, and full access to the Meta pixel and server-side events. Using Ads Manager, I expect you to build lookalike audiences from recent buyers, structure remarketing for cart abandoners, and test interest stacks around “D&D”, “Warhammer 40k”, and similar hobby game signals. Feel free to suggest new angles—video unboxings, image retargeting, or Advantage+ placements—if they can demonstrably lift ROAS.

Ideal background: familiarity with hobby games, collectibles, or miniature painting communities. If you already speak the language of factions, scales, and STL licensing, we’ll move faster.

Scope & deliverables each month:
• Campaign build or refresh for best-selling lines
• Ongoing bid, budget, and audience optimisation (minimum twice weekly)
• Creative recommendations and copy tweaks backed by data
• End-of-month report summarising spend, ROAS, CPA, and next-step tests

Management compensation starts in the $300–$500 range per month, with ad spend handled separately. If you’re confident you can scale profitable sales in this niche, let’s talk strategy and timelines.