Premium E-commerce Site Development
Budget / SalaryC$10–350
TypeFreelance project
LocationRemote
Posted2 hours ago
WordPress/WooCommerce Developer for E-commerce Website
We are looking for an experienced WordPress, WooCommerce and conversion-focused e-commerce freelancer to design, improve and develop a premium online store for technical products, machinery, accessories, consumables and spare parts.
The quality benchmark is xTool.eu. We are not looking for a visual copy, but for a website with a similar level of product presentation, navigation, speed, trust, visual quality and conversion-focused user journey.
The final website should feel modern, premium, professional and easy to use. It must be mobile-first, fast, SEO-ready and easy for our internal team to manage.
Project goals
Create a premium, professional and conversion-oriented e-commerce website.
Improve the customer journey from first visit to purchase, quote request or product enquiry.
Clearly present technical products and machinery, including for non-expert customers.
Make it easy to browse machines, configurations, accessories, materials, consumables, spare parts and bundles.
Increase online sales, quotation requests, demo requests and qualified leads.
Build a scalable base for SEO, Google Ads, Meta Ads, Google Merchant Center and future international expansion.
Enable the internal team to independently manage products, pages, banners, content and promotions.
Existing setup
We already have an existing WordPress/WooCommerce environment and would prefer to build from a solid base instead of developing everything from scratch.
We already own:
Porto Theme
WooCommerce
FunnelKit
Porto Theme can be used as the starting point, provided that the final website remains lightweight, professional, fast, responsive and easy to maintain.
We also own FunnelKit and would like to use it where appropriate for checkout optimization, sales funnels, order bumps, cart upsells, post-purchase offers, lead capture and marketing automations.
The freelancer should evaluate the current setup and propose the best technical approach. This may include a child theme, Porto customization, carefully selected plugins and custom development where it provides a clear benefit.
All custom work must remain compatible with WooCommerce, Porto Theme and FunnelKit, including future WordPress, theme and plugin updates.
Main website requirements
The project should include:
Modern, high-impact and conversion-focused homepage.
Professional mega menu and scalable navigation.
Product category and subcategory pages.
Detailed product pages for technical products and machinery.
Advanced product filters and effective internal search.
Product variations, attributes, configurations and bundles.
Accessory, consumable and spare-part compatibility.
Cross-sell and upsell recommendations.
Quote request, product enquiry, demo request and contact forms.
Support, assistance and FAQ pages.
About Us and trust-building pages.
Blog, guides, tutorials and educational content area.
Campaign, promotion and product-launch landing pages.
Optional multilingual and multi-currency support.
Homepage and navigation
The homepage should clearly communicate quality, trust and the company’s value proposition.
It may include hero banners, main product categories, featured products, products by application or material, key benefits, promotional sections, videos, tutorials, customer reviews, trust badges, newsletter signup, support links and strong calls to action.
The mega menu should organize products by category, machine type, application, material, accessories, consumables, spare parts, promotions, learning resources and support.
Product page requirements
Product pages are a key part of the project and should help customers understand the product and purchase with confidence.
Product pages should support:
High-quality image gallery and product videos.
Pricing, variations, configurations and availability.
Technical specifications.
Clear add-to-cart, quote request and contact options.
Payment, shipping, warranty and support information.
Included items and package contents.
Compatible accessories, materials, consumables and spare parts.
Related products, alternatives and bundles.
Cross-sells and upsells.
Downloadable manuals, catalogues, brochures and technical sheets.
Product FAQs, reviews and application examples.
SEO-friendly structured content.
FunnelKit requirements
We expect the freelancer to evaluate and implement FunnelKit where it improves conversion.
Possible use cases include:
Optimized checkout flow.
One-page or multi-step checkout.
Checkout design improvements.
Order bumps.
Cart upsells.
Post-purchase upsells.
Thank-you-page optimization.
Product-specific sales funnels.
Lead-capture funnels.
Promotional landing pages.
Abandoned-cart or follow-up automations, depending on the email marketing platform.
Please recommend which FunnelKit features should be used, which should be avoided and how the system can be maintained without affecting performance.
Required skills
The freelancer must have proven experience with:
WordPress and advanced WooCommerce development.
Porto Theme customization.
Child themes and safe update management.
Elementor Pro, Gutenberg/custom blocks or another efficient page-building approach.
Complex WooCommerce catalogues, variations, attributes, bundles and product compatibility.
E-commerce UX/UI design.
Mobile-first responsive design.
Website performance and Core Web Vitals optimization.
Caching, image optimization, database optimization and clean code.
Technical SEO for WordPress/WooCommerce.
Schema markup and structured data.
Google Analytics 4, Google Tag Manager, Meta Pixel and Google Ads conversion tracking.
GDPR-compliant cookie consent setup.
Security, backups, staging environments and safe launch processes.
Experience with machinery, industrial/B2B products, premium brands, multilingual WooCommerce, Google Merchant Center, product feeds, CRM/ERP integrations, email automation, Cloudflare and high-performance hosting is a strong advantage.
SEO, tracking and performance
The website must be prepared for organic traffic, paid campaigns and accurate conversion tracking.
This includes:
SEO-friendly site and URL structure.
XML sitemap, metadata, breadcrumbs and internal linking.
Product, organization and FAQ schema markup where relevant.
Indexing controls for filters, search pages and duplicate content.
Google Search Console, GA4, GTM, Meta Pixel and Google Ads conversion tracking.
E-commerce events such as view item, add to cart, begin checkout and purchase.
GDPR-compliant consent management and Consent Mode where needed.
Preparation for Google Merchant Center and product feeds.
Fast loading times and optimized Core Web Vitals on desktop and mobile.
Deliverables
The project should include:
Review of the current WordPress, WooCommerce, Porto and FunnelKit setup.
Technical recommendation and implementation plan.
Sitemap, navigation and mega-menu proposal.
UX strategy, wireframes or mockups for key pages.
Desktop and mobile design.
Development on a staging environment.
Porto customization and/or child-theme development.
Core page templates: homepage, categories, products, support, contact, FAQ and blog.
WooCommerce catalogue setup, including categories, attributes, variations and compatible products.
FunnelKit configuration for agreed conversion features.
Contact/quote/demo forms and required integrations.
Initial SEO, tracking, cookie consent, performance and security setup.
Testing on desktop, mobile, browsers and checkout.
Full backup before launch, production deployment and post-launch checks.
Training or video tutorials for internal management.
Documentation of custom work, plugins, licences and maintenance needs.
Important conditions
We do not want a generic template website built quickly with unnecessary plugins.
Porto Theme should be used intelligently, without compromising design, speed or maintainability.
FunnelKit should be used strategically for checkout and conversion optimization.
All custom code, source files, licences, accounts and credentials must remain the property of the client.
All work must be completed on staging before deployment to the live site.
Backups are required before major changes and launch.
The freelancer should provide clear communication, regular progress updates and a milestone-based workflow.
Please specify what is included, what is excluded, future maintenance pricing and the post-launch bug-fix period.
What to include in your application
Please send:
3–5 examples of e-commerce websites you personally designed and/or developed.
At least one example involving technical products, machinery, B2B products, premium products or a complex catalogue.
Your exact role in each project.
Your recommended approach for Porto Theme and whether you would use a child theme.
Your experience with FunnelKit and examples of checkout, upsell or funnel optimization.
Your proposed structure for homepage, mega menu, category pages and product pages.
Recommended technologies, plugins and any extra licence/recurring costs.
Project timeline split into design, development, testing and launch.
Detailed quotation for design, development, product setup/import, multilingual setup, SEO, tracking, FunnelKit and post-launch support.
Your hourly rate or maintenance pricing.
We are looking for an experienced WordPress, WooCommerce and conversion-focused e-commerce freelancer to design, improve and develop a premium online store for technical products, machinery, accessories, consumables and spare parts.
The quality benchmark is xTool.eu. We are not looking for a visual copy, but for a website with a similar level of product presentation, navigation, speed, trust, visual quality and conversion-focused user journey.
The final website should feel modern, premium, professional and easy to use. It must be mobile-first, fast, SEO-ready and easy for our internal team to manage.
Project goals
Create a premium, professional and conversion-oriented e-commerce website.
Improve the customer journey from first visit to purchase, quote request or product enquiry.
Clearly present technical products and machinery, including for non-expert customers.
Make it easy to browse machines, configurations, accessories, materials, consumables, spare parts and bundles.
Increase online sales, quotation requests, demo requests and qualified leads.
Build a scalable base for SEO, Google Ads, Meta Ads, Google Merchant Center and future international expansion.
Enable the internal team to independently manage products, pages, banners, content and promotions.
Existing setup
We already have an existing WordPress/WooCommerce environment and would prefer to build from a solid base instead of developing everything from scratch.
We already own:
Porto Theme
WooCommerce
FunnelKit
Porto Theme can be used as the starting point, provided that the final website remains lightweight, professional, fast, responsive and easy to maintain.
We also own FunnelKit and would like to use it where appropriate for checkout optimization, sales funnels, order bumps, cart upsells, post-purchase offers, lead capture and marketing automations.
The freelancer should evaluate the current setup and propose the best technical approach. This may include a child theme, Porto customization, carefully selected plugins and custom development where it provides a clear benefit.
All custom work must remain compatible with WooCommerce, Porto Theme and FunnelKit, including future WordPress, theme and plugin updates.
Main website requirements
The project should include:
Modern, high-impact and conversion-focused homepage.
Professional mega menu and scalable navigation.
Product category and subcategory pages.
Detailed product pages for technical products and machinery.
Advanced product filters and effective internal search.
Product variations, attributes, configurations and bundles.
Accessory, consumable and spare-part compatibility.
Cross-sell and upsell recommendations.
Quote request, product enquiry, demo request and contact forms.
Support, assistance and FAQ pages.
About Us and trust-building pages.
Blog, guides, tutorials and educational content area.
Campaign, promotion and product-launch landing pages.
Optional multilingual and multi-currency support.
Homepage and navigation
The homepage should clearly communicate quality, trust and the company’s value proposition.
It may include hero banners, main product categories, featured products, products by application or material, key benefits, promotional sections, videos, tutorials, customer reviews, trust badges, newsletter signup, support links and strong calls to action.
The mega menu should organize products by category, machine type, application, material, accessories, consumables, spare parts, promotions, learning resources and support.
Product page requirements
Product pages are a key part of the project and should help customers understand the product and purchase with confidence.
Product pages should support:
High-quality image gallery and product videos.
Pricing, variations, configurations and availability.
Technical specifications.
Clear add-to-cart, quote request and contact options.
Payment, shipping, warranty and support information.
Included items and package contents.
Compatible accessories, materials, consumables and spare parts.
Related products, alternatives and bundles.
Cross-sells and upsells.
Downloadable manuals, catalogues, brochures and technical sheets.
Product FAQs, reviews and application examples.
SEO-friendly structured content.
FunnelKit requirements
We expect the freelancer to evaluate and implement FunnelKit where it improves conversion.
Possible use cases include:
Optimized checkout flow.
One-page or multi-step checkout.
Checkout design improvements.
Order bumps.
Cart upsells.
Post-purchase upsells.
Thank-you-page optimization.
Product-specific sales funnels.
Lead-capture funnels.
Promotional landing pages.
Abandoned-cart or follow-up automations, depending on the email marketing platform.
Please recommend which FunnelKit features should be used, which should be avoided and how the system can be maintained without affecting performance.
Required skills
The freelancer must have proven experience with:
WordPress and advanced WooCommerce development.
Porto Theme customization.
Child themes and safe update management.
Elementor Pro, Gutenberg/custom blocks or another efficient page-building approach.
Complex WooCommerce catalogues, variations, attributes, bundles and product compatibility.
E-commerce UX/UI design.
Mobile-first responsive design.
Website performance and Core Web Vitals optimization.
Caching, image optimization, database optimization and clean code.
Technical SEO for WordPress/WooCommerce.
Schema markup and structured data.
Google Analytics 4, Google Tag Manager, Meta Pixel and Google Ads conversion tracking.
GDPR-compliant cookie consent setup.
Security, backups, staging environments and safe launch processes.
Experience with machinery, industrial/B2B products, premium brands, multilingual WooCommerce, Google Merchant Center, product feeds, CRM/ERP integrations, email automation, Cloudflare and high-performance hosting is a strong advantage.
SEO, tracking and performance
The website must be prepared for organic traffic, paid campaigns and accurate conversion tracking.
This includes:
SEO-friendly site and URL structure.
XML sitemap, metadata, breadcrumbs and internal linking.
Product, organization and FAQ schema markup where relevant.
Indexing controls for filters, search pages and duplicate content.
Google Search Console, GA4, GTM, Meta Pixel and Google Ads conversion tracking.
E-commerce events such as view item, add to cart, begin checkout and purchase.
GDPR-compliant consent management and Consent Mode where needed.
Preparation for Google Merchant Center and product feeds.
Fast loading times and optimized Core Web Vitals on desktop and mobile.
Deliverables
The project should include:
Review of the current WordPress, WooCommerce, Porto and FunnelKit setup.
Technical recommendation and implementation plan.
Sitemap, navigation and mega-menu proposal.
UX strategy, wireframes or mockups for key pages.
Desktop and mobile design.
Development on a staging environment.
Porto customization and/or child-theme development.
Core page templates: homepage, categories, products, support, contact, FAQ and blog.
WooCommerce catalogue setup, including categories, attributes, variations and compatible products.
FunnelKit configuration for agreed conversion features.
Contact/quote/demo forms and required integrations.
Initial SEO, tracking, cookie consent, performance and security setup.
Testing on desktop, mobile, browsers and checkout.
Full backup before launch, production deployment and post-launch checks.
Training or video tutorials for internal management.
Documentation of custom work, plugins, licences and maintenance needs.
Important conditions
We do not want a generic template website built quickly with unnecessary plugins.
Porto Theme should be used intelligently, without compromising design, speed or maintainability.
FunnelKit should be used strategically for checkout and conversion optimization.
All custom code, source files, licences, accounts and credentials must remain the property of the client.
All work must be completed on staging before deployment to the live site.
Backups are required before major changes and launch.
The freelancer should provide clear communication, regular progress updates and a milestone-based workflow.
Please specify what is included, what is excluded, future maintenance pricing and the post-launch bug-fix period.
What to include in your application
Please send:
3–5 examples of e-commerce websites you personally designed and/or developed.
At least one example involving technical products, machinery, B2B products, premium products or a complex catalogue.
Your exact role in each project.
Your recommended approach for Porto Theme and whether you would use a child theme.
Your experience with FunnelKit and examples of checkout, upsell or funnel optimization.
Your proposed structure for homepage, mega menu, category pages and product pages.
Recommended technologies, plugins and any extra licence/recurring costs.
Project timeline split into design, development, testing and launch.
Detailed quotation for design, development, product setup/import, multilingual setup, SEO, tracking, FunnelKit and post-launch support.
Your hourly rate or maintenance pricing.
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