Personal Brand Social Media Setup

I'm looking for a creative content strategist/editor to help my husband and me build a personal brand on Instagram around the projects, businesses, and things we're working on in our everyday life.

We already have a lot of existing photos and video content and will continue filming as we go. What we really need is someone who can help us take all of that content, understand the bigger story, and turn it into engaging posts, Reels, and ongoing content people actually want to follow.

Key tasks include:

**Content Strategy & Storytelling:**
Help us identify the stories within the projects we're already working on and figure out how to turn them into interesting, relatable content. We want someone who can help with hooks, storylines, content ideas, and how everything ties together as one personal brand.

**Video Editing & Content Creation:**
Take our existing video clips, photos, and information and turn them into polished but natural Reels and social content. We aren't looking for overly produced or corporate content — we want it to feel authentic, engaging, and like people are following along with our real life.

**Content Organization:**
Help sort through the footage we already have and identify what is worth using, what could become a larger story, and what could be broken into multiple pieces of content.

**Personal Brand Development:**
Help us build a recognizable direction for our personal brand while still allowing us to share different parts of our life — businesses, real estate, renovations, building projects, vehicles, behind-the-scenes moments, and other projects we take on together.

**Ongoing Creative Direction:**
Give us guidance on what we should be filming while we're working on projects so we can capture better content going forward without having to completely change how we live or work.

The ideal freelancer should have:

* Experience with personal brands, founders, entrepreneurs, or lifestyle/business content
* Strong storytelling skills — not just technical video editing
* Experience creating Instagram Reels and short-form video
* Ability to turn a folder of raw footage into a clear story without needing every detail mapped out for them
* Understanding of hooks, pacing, captions, text overlays, and what keeps people watching
* A natural, modern editing style rather than overly polished or sales-focused content
* Strong communication and willingness to learn our personalities, businesses, and overall vision
* Ability to help us think long-term about what our personal brand could become

We are **not necessarily looking for full social media management or someone to respond to DMs/comments every day.** Our biggest priority is finding someone who can act as a creative partner — helping us pull together the story, strategy, and content from everything we're already doing.

We're hoping to start with a smaller project or trial and potentially grow into an ongoing relationship if it's a good fit.

Please send examples of personal-brand, founder, lifestyle, or storytelling content you've worked on, along with a little about how you typically work with clients who already have a large library of footage.

Proven experience in growing personal brands on Instagram.

Strong content creation skills, particularly for Instagram.

Excellent communication and organizational skills.

Please provide samples of previous work and a brief strategy overview.