Personal Brand Content & Strategy

I’m gearing up to grow my personal brand on LinkedIn and Instagram and want to start by building a strong, consistent stream of original content. The immediate priority is content creation—articles or long-form LinkedIn posts, short social captions, and the scripts or rough cuts for bite-sized videos that feel cohesive in tone and message.

Here’s how I picture the first phase coming together:
• A simple content calendar that maps topics, dates, and formats across both platforms.
• Drafted LinkedIn articles/blog posts (polished, 600-800 words) delivered in Google Docs.
• Social media posts formatted for Instagram and LinkedIn, including attention-grabbing hooks, concise body copy, and appropriate hashtags.
• 30–60-second vertical video scripts with supporting visual ideas; light editing on raw clips is a plus.
• Voice and style guidelines so every asset sounds definitively “me” going forward.

All copy should be original, SEO-aware, and tailored for professional yet personable engagement. I’ll provide raw thoughts, voice notes, or outlines—you’ll transform them into finished pieces ready to publish. Deliverables should arrive on an agreed schedule, neatly organised in a shared Drive or similar workspace.

Once this content engine feels solid we’ll shift into two larger initiatives: designing a personal-brand website (likely Webflow or WordPress) and collaborating on a book that captures my story in long form. If we click during this first sprint, you’ll be first in line for those follow-on projects.

Please tell me briefly how you’d approach capturing my voice, the tools you prefer for writing, design, and light video work, and share one or two relevant samples that show you can move fluidly between article writing, social copy, and video scripting.