Performance-Based Freelance Marketer Wanted

Freelance Growth Marketer – Performance Based
About the Product

We are launching a new personal finance app priced at ₹300.

The app is designed to help users understand their complete financial position — including income, spending, savings, debt, goals, cash flow, and financial patterns — and turn that information into clear, personalized financial insights and action plans.

We are now looking for a freelance marketer/growth specialist who can help us acquire our first paying customers.

Initial Target

300–400 paid customers

At ₹300 per customer, this represents approximately:

300 customers → ₹90,000 revenue
400 customers → ₹1,20,000 revenue

The objective is paid customer acquisition, not simply impressions, followers, or downloads.

What You'll Be Responsible For
Develop a practical customer-acquisition strategy
Identify the right target audience
Promote the app through appropriate channels
Create/test marketing campaigns and messaging
Explore organic and paid acquisition opportunities
Social media/content/community marketing
Identify partnerships and other acquisition channels
Track leads → conversions → paid customers
Continuously improve the acquisition process based on results

You will have freedom to experiment with different approaches, provided they are ethical, transparent, and compliant with the relevant platform rules.

Compensation

This is initially structured as a performance-based engagement.

We are open to discussing:

Option A — Commission per paid customer

or

Option B — Milestone-based compensation

The exact structure can be agreed with the selected freelancer based on their proposed acquisition strategy.

Once the product reaches the initial 300–400 paid-customer milestone, we are interested in discussing a long-term marketing/growth position, potentially including a regular salary plus performance incentives.

Who We're Looking For

We're particularly interested in someone who:

Has experience marketing apps, SaaS products, digital products, or consumer technology
Has previously generated paying customers, not just traffic
Understands conversion funnels
Can work independently
Is comfortable with measurable targets
Can test, learn, and adapt quickly
Thinks like a growth partner rather than simply a social-media poster
Why This Opportunity?

This is an early-stage product, so the person joining at this stage will have significant freedom to shape the initial customer-acquisition strategy.

If we successfully establish the first customer base, there is potential for this to become a long-term growth/marketing role.

Application Questions

Please include:

What products/apps have you marketed before?
How many paying customers did you help acquire?
Which marketing channels would you initially test for a ₹300 personal-finance product in India?
How would you approach getting the first 100 customers?
Please provide examples/results from previous campaigns if available.
What performance-based compensation structure would you propose?

We're not looking for someone simply to manage social media. We're looking for someone who can help turn a ₹300 product into paying customers.