Pay-Per-Lead Facebook Ad Campaigns

I need a results-driven ads specialist to build and run performance-based campaigns, with payment released only for leads that purchase a product or service. Facebook is our primary channel, though you’re free to remarket on Instagram, Twitter, or even Tumblr as long as everything ultimately converts on Facebook.

Here’s what the engagement looks like:

• Campaign setup in Facebook Ads Manager: full-funnel structure, Pixel/Conversions API in place, and clear event tracking for purchases.
• Audience strategy focused on new potential clients—cold interest stacks, lookalikes seeded from past buyers, plus any creative prospecting angles you propose.
• Mutually agreed definition of a qualified lead: a completed purchase tracked back to the campaign. I’ll verify through the purchase event fired in Ads Manager and my CRM.
• Ongoing optimisation: creative testing, bid adjustments, and funnel tweaks to keep cost per qualified purchase within target.
• Transparent attribution and weekly reporting so every paid lead is provable.

Acceptance criteria
1. Purchase events fire correctly and match CRM records.
2. All qualified leads appear in a shared dashboard with timestamp, ad set, and creative ID.
3. Cost per qualified purchase is reported weekly and trends downward over the first month.

If you’re confident working on a pure performance basis and can drive fresh buyers at scale, let’s talk metrics and go live.