Outbound Marketing Specialist
TypeFull-time job
LocationKenya
Posted2 hours ago
Outbound Marketing Specialist (LinkedIn Outreach, Lead Generation & B2B Prospecting) – Remote | EST Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours — EST
About the Role
At Pavago, one of our clients is hiring an Outbound Marketing Specialist to build and execute outbound systems that generate qualified B2B pipeline opportunities.
This is a hands-on, execution-focused role for someone experienced in outbound prospecting, LinkedIn outreach, cold email, lead generation, and high-ticket B2B marketing.
You’ll own the outbound process from prospect research and list building through messaging, campaign execution, follow-up, and performance optimization.
If you’re proactive, data-driven, strong at copywriting, and know how to turn targeted outreach into qualified conversations, this role is a strong fit.
What You’ll Own
Outbound Campaigns & Pipeline Generation
Build and execute outbound campaigns targeting high-value B2B prospects.
You’ll:
Develop scalable outbound prospecting systems
Build outreach playbooks and workflows
Execute campaigns across LinkedIn, email, and other outbound channels
Generate qualified conversations and meetings
Maintain consistent follow-up with prospects
Continuously improve campaign performance
Prospect Research & Lead List Building
Research and build targeted prospect lists using:
LinkedIn Sales Navigator
Apollo
Clay
ZoomInfo
Similar prospecting platforms
You’ll identify and segment prospects based on:
Ideal Customer Profiles (ICPs)
Industry
Company size
Geography
Decision-maker roles
Relevant buying signals
Maintain clean and organized prospect databases and campaign trackers.
LinkedIn Outreach & Engagement
Use LinkedIn as a core outbound and relationship-building channel.
Responsibilities include:
Personalized prospect outreach
LinkedIn messaging
Prospect engagement
Strategic follow-ups
Relationship building
Thought leadership support
Create and support LinkedIn content designed to increase visibility, credibility, and engagement with target B2B audiences.
Cold Email & Outreach Copywriting
Write compelling, personalized copy for:
Cold emails
LinkedIn messages
Follow-up sequences
Outreach campaigns
CTAs
Lead magnets
Test different:
Messaging angles
Value propositions
Personalization approaches
Subject lines
CTAs
Follow-up strategies
The goal is simple: turn relevant prospects into meaningful sales conversations.
Lead Magnets & Outbound Assets
Create and coordinate outbound assets that improve campaign performance, including:
Lead magnets
Guides
Checklists
Value-driven resources
Prospecting materials
Use these assets strategically to improve response and conversion rates.
Performance Tracking & Optimization
Monitor outbound performance across:
Response rates
Positive reply rates
Engagement
Meetings generated
Qualified conversations
Pipeline contribution
Use performance data to improve:
Targeting
Messaging
Personalization
Campaign structure
Follow-up cadence
Prospect segmentation
Sales & Leadership Collaboration
Work closely with leadership and sales teams to:
Improve prospect targeting
Refine ICPs
Strengthen messaging
Evaluate lead quality
Improve outbound-to-sales handoffs
Generate more qualified pipeline opportunities
What Makes You a Strong Fit
You:
Understand outbound as a system, not just sending cold emails
Know how to research and identify high-quality B2B prospects
Can write personalized outreach that earns responses
Understand B2B buyer psychology and high-ticket sales cycles
Follow up consistently without relying on constant supervision
Think analytically about campaign performance
Are comfortable testing and iterating quickly
Take ownership of pipeline outcomes
Thrive in fast-moving, remote environments
Required Experience & Skills
2+ years of experience in:
B2B outbound marketing
Lead generation
SDR/BDR
Outbound prospecting
Similar pipeline-generation roles
Strong hands-on experience with LinkedIn outreach
Experience using prospecting tools such as:
LinkedIn Sales Navigator
Apollo
Clay
ZoomInfo
Strong outbound copywriting skills
Experience building and managing multi-channel outbound campaigns
Strong understanding of:
B2B prospecting
ICP development
Buyer psychology
High-ticket B2B sales cycles
Ability to analyze and optimize campaign performance
Excellent written and spoken English
Strong organization and attention to detail
Ability to work independently in a remote environment
Availability during U.S. EST business hours
Nice to Have
Experience with high-ticket B2B services or agencies
Experience with:
Smartlead
Instantly
Lemlist
HubSpot
Other outbound automation platforms
CRM management experience
Appointment-setting or pipeline-generation experience
Lead magnet creation experience
Startup or high-growth company experience
What a Typical Day Looks Like
You might:
Research target accounts and decision-makers
Build segmented prospect lists
Launch LinkedIn and email outreach campaigns
Personalize messaging for high-value prospects
Follow up with active prospects
Engage with target audiences on LinkedIn
Write outbound copy and test new messaging
Review campaign response and conversion metrics
Optimize targeting and sequences
Update campaign trackers and CRM records
Collaborate with leadership on pipeline quality
In short: You build outbound systems that turn targeted B2B prospects into qualified conversations, meetings, and pipeline opportunities.
Key Metrics for Success
Qualified conversations generated
Meetings booked
Positive response and engagement rates
Pipeline opportunities generated
Prospect targeting accuracy
Lead quality
Outreach conversion rates
Messaging and personalization effectiveness
Consistency of outbound execution
Continuous campaign improvement
Why This Role Stands Out
Direct impact on pipeline and business growth
Ownership of outbound execution from end to end
Opportunity to build and improve outbound systems from the ground up
Hands-on exposure to:
LinkedIn marketing
Cold outreach
B2B prospecting
Copywriting
Lead generation
Pipeline development
Direct collaboration with leadership
Fully remote environment
Strong growth potential into:
Senior Outbound Marketing Specialist
Growth Marketing
Demand Generation
Business Development
Growth / Outbound Lead
Interview Process
Initial Screening Call
Spark Hire Intro Video
Video Interview with Pavago Recruiter
Practical Assessment – Outbound Strategy / Messaging Exercise
Client Interview
Offer & Onboarding
Apply Now
If you:
Know how to build targeted B2B prospect lists
Have hands-on LinkedIn and cold outreach experience
Can write personalized messaging that generates responses
Understand how to turn outbound activity into qualified pipeline
Enjoy testing, optimizing, and improving campaigns
We’d love to hear from you.
Apply with examples of outbound campaigns, prospecting systems, LinkedIn outreach, or lead-generation strategies you’ve built or managed.
#OutboundMarketing #LeadGeneration #B2BMarketing #LinkedInOutreach #ColdEmail #SalesDevelopment #Prospecting #PipelineGeneration #RemoteJobs #GrowthMarketing
Originally posted on Himalayas
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours — EST
About the Role
At Pavago, one of our clients is hiring an Outbound Marketing Specialist to build and execute outbound systems that generate qualified B2B pipeline opportunities.
This is a hands-on, execution-focused role for someone experienced in outbound prospecting, LinkedIn outreach, cold email, lead generation, and high-ticket B2B marketing.
You’ll own the outbound process from prospect research and list building through messaging, campaign execution, follow-up, and performance optimization.
If you’re proactive, data-driven, strong at copywriting, and know how to turn targeted outreach into qualified conversations, this role is a strong fit.
What You’ll Own
Outbound Campaigns & Pipeline Generation
Build and execute outbound campaigns targeting high-value B2B prospects.
You’ll:
Develop scalable outbound prospecting systems
Build outreach playbooks and workflows
Execute campaigns across LinkedIn, email, and other outbound channels
Generate qualified conversations and meetings
Maintain consistent follow-up with prospects
Continuously improve campaign performance
Prospect Research & Lead List Building
Research and build targeted prospect lists using:
LinkedIn Sales Navigator
Apollo
Clay
ZoomInfo
Similar prospecting platforms
You’ll identify and segment prospects based on:
Ideal Customer Profiles (ICPs)
Industry
Company size
Geography
Decision-maker roles
Relevant buying signals
Maintain clean and organized prospect databases and campaign trackers.
LinkedIn Outreach & Engagement
Use LinkedIn as a core outbound and relationship-building channel.
Responsibilities include:
Personalized prospect outreach
LinkedIn messaging
Prospect engagement
Strategic follow-ups
Relationship building
Thought leadership support
Create and support LinkedIn content designed to increase visibility, credibility, and engagement with target B2B audiences.
Cold Email & Outreach Copywriting
Write compelling, personalized copy for:
Cold emails
LinkedIn messages
Follow-up sequences
Outreach campaigns
CTAs
Lead magnets
Test different:
Messaging angles
Value propositions
Personalization approaches
Subject lines
CTAs
Follow-up strategies
The goal is simple: turn relevant prospects into meaningful sales conversations.
Lead Magnets & Outbound Assets
Create and coordinate outbound assets that improve campaign performance, including:
Lead magnets
Guides
Checklists
Value-driven resources
Prospecting materials
Use these assets strategically to improve response and conversion rates.
Performance Tracking & Optimization
Monitor outbound performance across:
Response rates
Positive reply rates
Engagement
Meetings generated
Qualified conversations
Pipeline contribution
Use performance data to improve:
Targeting
Messaging
Personalization
Campaign structure
Follow-up cadence
Prospect segmentation
Sales & Leadership Collaboration
Work closely with leadership and sales teams to:
Improve prospect targeting
Refine ICPs
Strengthen messaging
Evaluate lead quality
Improve outbound-to-sales handoffs
Generate more qualified pipeline opportunities
What Makes You a Strong Fit
You:
Understand outbound as a system, not just sending cold emails
Know how to research and identify high-quality B2B prospects
Can write personalized outreach that earns responses
Understand B2B buyer psychology and high-ticket sales cycles
Follow up consistently without relying on constant supervision
Think analytically about campaign performance
Are comfortable testing and iterating quickly
Take ownership of pipeline outcomes
Thrive in fast-moving, remote environments
Required Experience & Skills
2+ years of experience in:
B2B outbound marketing
Lead generation
SDR/BDR
Outbound prospecting
Similar pipeline-generation roles
Strong hands-on experience with LinkedIn outreach
Experience using prospecting tools such as:
LinkedIn Sales Navigator
Apollo
Clay
ZoomInfo
Strong outbound copywriting skills
Experience building and managing multi-channel outbound campaigns
Strong understanding of:
B2B prospecting
ICP development
Buyer psychology
High-ticket B2B sales cycles
Ability to analyze and optimize campaign performance
Excellent written and spoken English
Strong organization and attention to detail
Ability to work independently in a remote environment
Availability during U.S. EST business hours
Nice to Have
Experience with high-ticket B2B services or agencies
Experience with:
Smartlead
Instantly
Lemlist
HubSpot
Other outbound automation platforms
CRM management experience
Appointment-setting or pipeline-generation experience
Lead magnet creation experience
Startup or high-growth company experience
What a Typical Day Looks Like
You might:
Research target accounts and decision-makers
Build segmented prospect lists
Launch LinkedIn and email outreach campaigns
Personalize messaging for high-value prospects
Follow up with active prospects
Engage with target audiences on LinkedIn
Write outbound copy and test new messaging
Review campaign response and conversion metrics
Optimize targeting and sequences
Update campaign trackers and CRM records
Collaborate with leadership on pipeline quality
In short: You build outbound systems that turn targeted B2B prospects into qualified conversations, meetings, and pipeline opportunities.
Key Metrics for Success
Qualified conversations generated
Meetings booked
Positive response and engagement rates
Pipeline opportunities generated
Prospect targeting accuracy
Lead quality
Outreach conversion rates
Messaging and personalization effectiveness
Consistency of outbound execution
Continuous campaign improvement
Why This Role Stands Out
Direct impact on pipeline and business growth
Ownership of outbound execution from end to end
Opportunity to build and improve outbound systems from the ground up
Hands-on exposure to:
LinkedIn marketing
Cold outreach
B2B prospecting
Copywriting
Lead generation
Pipeline development
Direct collaboration with leadership
Fully remote environment
Strong growth potential into:
Senior Outbound Marketing Specialist
Growth Marketing
Demand Generation
Business Development
Growth / Outbound Lead
Interview Process
Initial Screening Call
Spark Hire Intro Video
Video Interview with Pavago Recruiter
Practical Assessment – Outbound Strategy / Messaging Exercise
Client Interview
Offer & Onboarding
Apply Now
If you:
Know how to build targeted B2B prospect lists
Have hands-on LinkedIn and cold outreach experience
Can write personalized messaging that generates responses
Understand how to turn outbound activity into qualified pipeline
Enjoy testing, optimizing, and improving campaigns
We’d love to hear from you.
Apply with examples of outbound campaigns, prospecting systems, LinkedIn outreach, or lead-generation strategies you’ve built or managed.
#OutboundMarketing #LeadGeneration #B2BMarketing #LinkedInOutreach #ColdEmail #SalesDevelopment #Prospecting #PipelineGeneration #RemoteJobs #GrowthMarketing
Originally posted on Himalayas
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Job sourced from Himalayas. Applications happen directly on the original platform — we never collect your data.