Organic SMO & Content Management
Budget / SalaryC$30–250
TypeFreelance project
LocationRemote
Posted2 hours ago
Project Brief: Organic Social Media Management for Pure Floors
Date: August 10, 2026
Client: Pure Floors
Project: Organic Social Media Optimization (SMO) & Content Management
Target Region: Lower Mainland, British Columbia
1. Executive Summary
We are seeking an experienced social media freelancer to build, manage, and grow the organic presence for Pure Floors, a flooring company based in British Columbia. The goal is to establish a professional brand image, engage with a local audience and industry professionals, and generate leads through consistent, high-quality content on LinkedIn, Instagram, and Facebook.
The freelancer must demonstrate expertise through a detailed, verifiable research report before any content is created or published. The research must be data-driven and based on objective market analysis using industry-standard tools.
2. Core Objective
Build a professional social media presence for Pure Floors from the ground up.
Showcase high-quality flooring work and build trust within the community.
Establish a network with complementary businesses (realtors, construction companies, builders, interior designers).
Drive engagement and traffic, ultimately generating leads.
3. Mandatory Research Phase (Month 1)
The freelancer must complete and present a detailed Research Report before any content is created. The report must be verifiable and include pictorial evidence from industry-standard tools.
3.1 Research Requirements
Research Area Requirement Evidence Required
Keyword Research Identify top 20-30 keywords with high search volume and low competition in the BC flooring market. Screenshots from SEMRUSH, Ahrefs, or Google Keyword Planner showing search volume, keyword difficulty, and trends.
Hashtag Research Identify top 30-50 hashtags actively searched and engaged with by the BC target audience. Screenshots showing hashtag search volume, engagement rates, and relevance.
Competitor Analysis Analyze 5-10 local competitors on Facebook, Instagram, and LinkedIn. Screenshots of competitor profiles, content, engagement metrics, and ad library activity.
Audience Analysis Define target audience demographics, interests, and behaviors in the Lower Mainland. Data from Meta Audience Insights or similar tools with screenshots.
Content Gap Analysis Identify competitor strengths and opportunities for Pure Floors to differentiate. Written summary with supporting screenshots.
3.2 Research Deliverable
The freelancer must deliver a single PDF document containing:
Executive Summary of findings and recommended strategy.
Keyword Research table with search volume, difficulty, and intent.
Hashtag Research list grouped by category.
Competitor Analysis with screenshots of 5-10 competitors.
Audience Insights on demographics, interests, and behaviors.
Content Recommendations for the first month.
Appendix with all screenshots, charts, and data sources.
The research must be based on independent, objective market analysis using the tools listed above, with screenshots showing the date and source of all data.
4. Account Setup & Optimization (Month 1)
The freelancer will set up and optimize the client's social media accounts.
Task Description
Instagram Create a new Instagram Business Account (@PureFloorsBC) with a professional profile, bio, and contact information.
LinkedIn Create a new LinkedIn Company Page with a complete profile, description, and industry-relevant details.
Facebook Optimize the existing Facebook page with updated branding, description, and contact details.
Visual Identity Design profile pictures, cover banners, and a consistent visual theme across all three platforms.
Verification Assist the client with Instagram page verification if required.
5. Monthly Content Management (Ongoing)
Following approval of the Research Report, the freelancer will manage ongoing content creation and posting.
Deliverable Quantity Description
Social Media Posts 10 unique posts per month Posts tailored for each platform (not duplicated across all three).
Reels 2 per month Short-form video content featuring flooring projects, tips, or behind-the-scenes.
Stories 2 per month Facebook/Instagram Stories for timely updates and engagement.
Approval Process All content sent to the client for approval before publishing. Client provides feedback within 24-48 hours.
6. Community Management & Engagement
The freelancer must actively build a community, not just post content.
Activity Description
Direct Interaction Respond to comments and direct messages promptly and professionally.
Proactive Outreach Actively identify, follow, and engage with complementary businesses (realtors, builders, construction companies, interior designers) in the BC area.
Relationship Building Like, comment, and participate in conversations on relevant accounts to build relationships that could lead to referrals.
Targeting All engagement geographically targeted to the Lower Mainland, BC.
7. Analytics & Reporting
The freelancer must provide a monthly performance report in PDF format.
Metric Description
Content Published List of all posts, reels, and stories published.
Reach & Impressions Total reach and impressions across all platforms.
Engagement Likes, comments, shares, saves, and engagement rate.
Follower Growth Month-over-month follower growth for each platform.
Top-Performing Content Analysis of which posts performed best and why.
Recommendations Suggestions for the following month based on data.
8. Paid Advertising (Optional Add-On)
The freelancer may provide paid social media advertising as an optional add-on.
Service Description
Platform Facebook and Instagram (Meta)
Budget Client allocates separate budget for ad spend.
Management Fee Discussed separately.
Goal Boost page likes, followers, and engagement.
The freelancer must provide a clear breakdown of the paid advertising budget and expected results before campaigns are launched.
9. Results & Growth Expectations
The freelancer must be transparent about what can be achieved organically.
Expectation Commitment
Organic Growth Specific follower counts, leads, or engagement cannot be guaranteed organically.
Paid Growth Specific follower counts can only be guaranteed through paid campaigns.
Reporting Monthly reports showing progress and recommendations.
Accountability Deliver high-quality, error-free content and maintain professional communication.
10. Freelancer Requirements
Requirement Description
Expertise Proven experience in social media management, preferably in home services or construction.
Tool Proficiency Proficient in SEMRUSH, Ahrefs, Google Keyword Planner, Meta Audience Insights, and Meta Ad Library.
Research Skills Provide detailed, verifiable research report with screenshots from industry-standard tools.
Communication Maintain clear, timely, and professional communication.
Transparency Honest about organic vs. paid expectations.
Portfolio Provide relevant case studies, sample graphics, and reels.
11. Key Agreement on Terms
Term Agreement
Research Phase Complete and present verifiable Research Report before any content is created.
Content Approval All content sent to client for approval before publishing.
No Guarantees Specific follower counts, leads, or engagement cannot be guaranteed organically.
Client Responsibility Client provides feedback and approvals within 24-48 hours.
Milestone Releases Milestones released only after deliverables are approved by the client.
12. Summary
Aspect Details
Company Pure Floors
Target Region Lower Mainland, British Columbia
Platforms Facebook, Instagram, LinkedIn
Research Phase Mandatory, verifiable Research Report before any content is created.
Content 10 posts + 2 reels + 2 stories per month.
Community Engagement Proactive outreach to realtors, builders, and industry professionals.
Reporting Monthly PDF report with metrics and recommendations.
13. Final Note
This brief is designed to ensure transparency, accountability, and high-quality work. By requiring a detailed, verifiable research report before any work begins, you can avoid issues encountered with previous freelancers and ensure the freelancer is genuinely qualified.
The first month requires more work due to comprehensive research and account setup. Subsequent months focus on ongoing management, content creation, and community engagement.
Date: August 10, 2026
Client: Pure Floors
Project: Organic Social Media Optimization (SMO) & Content Management
Target Region: Lower Mainland, British Columbia
1. Executive Summary
We are seeking an experienced social media freelancer to build, manage, and grow the organic presence for Pure Floors, a flooring company based in British Columbia. The goal is to establish a professional brand image, engage with a local audience and industry professionals, and generate leads through consistent, high-quality content on LinkedIn, Instagram, and Facebook.
The freelancer must demonstrate expertise through a detailed, verifiable research report before any content is created or published. The research must be data-driven and based on objective market analysis using industry-standard tools.
2. Core Objective
Build a professional social media presence for Pure Floors from the ground up.
Showcase high-quality flooring work and build trust within the community.
Establish a network with complementary businesses (realtors, construction companies, builders, interior designers).
Drive engagement and traffic, ultimately generating leads.
3. Mandatory Research Phase (Month 1)
The freelancer must complete and present a detailed Research Report before any content is created. The report must be verifiable and include pictorial evidence from industry-standard tools.
3.1 Research Requirements
Research Area Requirement Evidence Required
Keyword Research Identify top 20-30 keywords with high search volume and low competition in the BC flooring market. Screenshots from SEMRUSH, Ahrefs, or Google Keyword Planner showing search volume, keyword difficulty, and trends.
Hashtag Research Identify top 30-50 hashtags actively searched and engaged with by the BC target audience. Screenshots showing hashtag search volume, engagement rates, and relevance.
Competitor Analysis Analyze 5-10 local competitors on Facebook, Instagram, and LinkedIn. Screenshots of competitor profiles, content, engagement metrics, and ad library activity.
Audience Analysis Define target audience demographics, interests, and behaviors in the Lower Mainland. Data from Meta Audience Insights or similar tools with screenshots.
Content Gap Analysis Identify competitor strengths and opportunities for Pure Floors to differentiate. Written summary with supporting screenshots.
3.2 Research Deliverable
The freelancer must deliver a single PDF document containing:
Executive Summary of findings and recommended strategy.
Keyword Research table with search volume, difficulty, and intent.
Hashtag Research list grouped by category.
Competitor Analysis with screenshots of 5-10 competitors.
Audience Insights on demographics, interests, and behaviors.
Content Recommendations for the first month.
Appendix with all screenshots, charts, and data sources.
The research must be based on independent, objective market analysis using the tools listed above, with screenshots showing the date and source of all data.
4. Account Setup & Optimization (Month 1)
The freelancer will set up and optimize the client's social media accounts.
Task Description
Instagram Create a new Instagram Business Account (@PureFloorsBC) with a professional profile, bio, and contact information.
LinkedIn Create a new LinkedIn Company Page with a complete profile, description, and industry-relevant details.
Facebook Optimize the existing Facebook page with updated branding, description, and contact details.
Visual Identity Design profile pictures, cover banners, and a consistent visual theme across all three platforms.
Verification Assist the client with Instagram page verification if required.
5. Monthly Content Management (Ongoing)
Following approval of the Research Report, the freelancer will manage ongoing content creation and posting.
Deliverable Quantity Description
Social Media Posts 10 unique posts per month Posts tailored for each platform (not duplicated across all three).
Reels 2 per month Short-form video content featuring flooring projects, tips, or behind-the-scenes.
Stories 2 per month Facebook/Instagram Stories for timely updates and engagement.
Approval Process All content sent to the client for approval before publishing. Client provides feedback within 24-48 hours.
6. Community Management & Engagement
The freelancer must actively build a community, not just post content.
Activity Description
Direct Interaction Respond to comments and direct messages promptly and professionally.
Proactive Outreach Actively identify, follow, and engage with complementary businesses (realtors, builders, construction companies, interior designers) in the BC area.
Relationship Building Like, comment, and participate in conversations on relevant accounts to build relationships that could lead to referrals.
Targeting All engagement geographically targeted to the Lower Mainland, BC.
7. Analytics & Reporting
The freelancer must provide a monthly performance report in PDF format.
Metric Description
Content Published List of all posts, reels, and stories published.
Reach & Impressions Total reach and impressions across all platforms.
Engagement Likes, comments, shares, saves, and engagement rate.
Follower Growth Month-over-month follower growth for each platform.
Top-Performing Content Analysis of which posts performed best and why.
Recommendations Suggestions for the following month based on data.
8. Paid Advertising (Optional Add-On)
The freelancer may provide paid social media advertising as an optional add-on.
Service Description
Platform Facebook and Instagram (Meta)
Budget Client allocates separate budget for ad spend.
Management Fee Discussed separately.
Goal Boost page likes, followers, and engagement.
The freelancer must provide a clear breakdown of the paid advertising budget and expected results before campaigns are launched.
9. Results & Growth Expectations
The freelancer must be transparent about what can be achieved organically.
Expectation Commitment
Organic Growth Specific follower counts, leads, or engagement cannot be guaranteed organically.
Paid Growth Specific follower counts can only be guaranteed through paid campaigns.
Reporting Monthly reports showing progress and recommendations.
Accountability Deliver high-quality, error-free content and maintain professional communication.
10. Freelancer Requirements
Requirement Description
Expertise Proven experience in social media management, preferably in home services or construction.
Tool Proficiency Proficient in SEMRUSH, Ahrefs, Google Keyword Planner, Meta Audience Insights, and Meta Ad Library.
Research Skills Provide detailed, verifiable research report with screenshots from industry-standard tools.
Communication Maintain clear, timely, and professional communication.
Transparency Honest about organic vs. paid expectations.
Portfolio Provide relevant case studies, sample graphics, and reels.
11. Key Agreement on Terms
Term Agreement
Research Phase Complete and present verifiable Research Report before any content is created.
Content Approval All content sent to client for approval before publishing.
No Guarantees Specific follower counts, leads, or engagement cannot be guaranteed organically.
Client Responsibility Client provides feedback and approvals within 24-48 hours.
Milestone Releases Milestones released only after deliverables are approved by the client.
12. Summary
Aspect Details
Company Pure Floors
Target Region Lower Mainland, British Columbia
Platforms Facebook, Instagram, LinkedIn
Research Phase Mandatory, verifiable Research Report before any content is created.
Content 10 posts + 2 reels + 2 stories per month.
Community Engagement Proactive outreach to realtors, builders, and industry professionals.
Reporting Monthly PDF report with metrics and recommendations.
13. Final Note
This brief is designed to ensure transparency, accountability, and high-quality work. By requiring a detailed, verifiable research report before any work begins, you can avoid issues encountered with previous freelancers and ensure the freelancer is genuinely qualified.
The first month requires more work due to comprehensive research and account setup. Subsequent months focus on ongoing management, content creation, and community engagement.
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