Organic Growth Freelancer Needed to Build & Scale PetsAgile Across Europe — No Paid Advertising

Organic Growth Freelancer Needed to Scale PetsAgile Across Europe — No Paid Advertising

PetsAgile is a European pet-business platform and directory.

We are looking for an experienced Organic Growth / Growth Marketing freelancer to design, build, test and hand over a complete organic customer-acquisition system within 30 days.

This is NOT a paid advertising project.

We do not want Meta Ads, Google Ads or paid media as the main strategy.

Our goal is to generate real completed registrations from pet businesses across Europe through organic channels, with full tracking and measurable results.

Main KPI

The primary KPI is:

Completed registrations of real pet businesses on PetsAgile.

We are not interested in vanity metrics such as followers, likes, impressions or traffic without conversions.

We need to measure:

Organic Source → Website Visit → Registration Started → Registration Completed → Business Profile Completed → Future Paid Upgrade / Revenue

Your Responsibility

You will have freedom to choose the strategy, tools and methods you believe are most effective.

You are NOT required to use our previous internal automation systems.

We prefer established tools such as HubSpot, Matomo, GA4, GTM or equivalent rather than unnecessary custom-built systems.

Possible organic channels include:

* SEO / Local SEO
* Multilingual SEO
* Content marketing
* Organic Facebook / Instagram / LinkedIn / Pinterest
* Community marketing
* Professional groups and communities
* Partnerships
* Referral programmes
* Invite-a-business systems
* Guest posts
* Digital PR
* Backlinks
* Country / city / category landing pages
* Lead magnets, checklists, guides and free tools
* Email nurturing where valid consent exists
* Conversion optimisation
* Registration funnel optimisation
* A/B testing
* Partner/referral links

No spam, purchased lists, illegal scraping or mass unsolicited messaging.

Target Market

Europe.

Potential priority markets include:

Germany, France, Italy, Spain, Belgium, Greece, Cyprus and other suitable European markets.

You should recommend which markets should be prioritised first based on opportunity and realistic organic growth potential.

Target Businesses

Examples include:

* Pet Shops
* Groomers
* Veterinarians
* Veterinary Clinics
* Animal Hospitals
* Pet Trainers
* Pet Hotels / Boarding
* Pet Sitters
* Pet Care Services
* Pet Pharmacies
* Mobile Vets
* Pet Transportation
* Behaviour Specialists
* Adoption / Rescue organisations
* Other pet-industry professionals

Tracking & Dashboard

A clear measurement system is mandatory.

We must be able to understand:

* where visitors came from
* organic channel
* content/post/partner/referral source
* country
* language
* landing page
* registration started
* registration completed
* profile completed
* future paid conversion

The dashboard should show at minimum:

* Organic Visitors
* Registration Starts
* Completed Registrations
* Completed Profiles
* Conversion Rate
* Top Organic Sources
* Top Content
* Top Landing Pages
* Top Referral Sources
* Country
* Language
* SEO Conversions
* Social Conversions
* Partner Conversions
* Future Paid Customers
* Revenue where applicable

Where possible, tracking should include:

Source, Medium, Campaign, Content, Referral Source, Country, Language, Landing Page, First Touch and Last Touch.

Proper UTM conventions and first-party tracking should be implemented.

SEO

SEO should be linked to real registrations, not rankings alone.

Possible work includes:

* technical SEO audit
* keyword and competitor research
* local search strategy
* multilingual SEO
* category/location pages
* internal linking
* schema markup
* content clusters
* backlink strategy
* Search Console
* indexation monitoring

Social & Community Growth

We do not want social activity just to keep profiles active.

Content should drive:

Discovery → Visit → Interest → Registration

Useful formats may include:

* Questions
* Tips
* Checklists
* Common mistakes
* Myth vs Fact
* Business visibility advice
* Growth advice
* Useful resources
* Success stories
* Calls to join PetsAgile
* Lead magnets

You should also identify where pet professionals already gather online, including professional communities, groups, forums and associations.

The approach must be useful and non-spammy.

Partnerships & Referral Growth

We want opportunities with:

* pet-business communities
* veterinary communities
* grooming communities
* trainers
* suppliers
* associations
* events
* pet-industry websites
* bloggers
* directories
* relevant schools/academies

We also want mechanisms that encourage existing businesses to bring other businesses to PetsAgile, such as:

* referral links
* invite another business
* partner invitation links
* profile sharing
* QR codes
* website badges

Conversion Optimisation

You should review and improve:

* landing pages
* calls to action
* registration flow
* mobile experience
* trust signals
* signup friction
* messaging
* value proposition

The objective is not only to attract visitors but to convert them into completed business registrations.

30-Day Project

This is a strict 30-day build, test and handover project.

Within 30 days you should:

* create the growth strategy
* set up tracking
* build the dashboard
* launch real organic acquisition activities
* identify which methods generate registrations
* optimise based on real data
* create templates
* create SOPs
* document the system
* complete full handover

After 30 days, PetsAgile must be able to continue operating the system independently.

Required Deliverables

At project completion we require:

1. Organic growth strategy
2. Country/channel strategy
3. SEO plan
4. Social/community strategy
5. Partnership/referral strategy
6. Tracking and attribution map
7. UTM convention
8. Funnel map
9. Reporting dashboard
10. Conversion definitions
11. Templates
12. SOPs
13. Account/access list
14. Handover documentation
15. Weekly operating routine
16. Clear instructions for continuing independently

Ownership

All accounts, tools, dashboards, analytics, CRM, tracking systems and data must remain under PetsAgile ownership.

PetsAgile must have administrator access.

The system must continue working even if the freelancer stops working with us.

Privacy & Compliance

The strategy must respect European privacy and marketing requirements.

Not allowed:

* illegal scraping
* purchased contact lists
* spam
* mass unsolicited messaging
* pre-checked marketing consent

Marketing consent must remain separate from account registration.

Acceptance Criteria

The project is not considered successful simply because:

* content was published
* followers increased
* traffic increased
* SEO rankings improved

We require at least one real verified end-to-end journey:

ORGANIC SOURCE
→ REAL VISITOR
→ PETSAGILE
→ REGISTRATION START
→ COMPLETED BUSINESS REGISTRATION
→ SOURCE ATTRIBUTION
→ DASHBOARD

Ideal Experience

Relevant experience includes:

Organic Growth, Growth Marketing, SEO, Local SEO, Content Marketing, Community Marketing, Partnership Marketing, Referral Marketing, CRO, Marketing Automation, Analytics, GA4/GTM, Matomo, HubSpot, WordPress, Marketplace Growth, SaaS Growth, Directory Growth and B2B Customer Acquisition.

Experience with marketplaces, directories or local-business platforms is especially valuable.

When Applying

Start your proposal with:

PETSGROWTH

Generic proposals will not be considered.

Please answer briefly:

1. Give 2–3 examples where you generated real customers or registrations organically.
2. Approximately how many?
3. Which organic channels worked best?
4. Have you worked with a marketplace, directory or SaaS platform?
5. Which European countries/languages have you worked with?
6. How would you get the first 100 real pet businesses registered on PetsAgile without paid advertising?
7. How would you scale from 100 to 1,000?
8. What would you do in the first 7 days?
9. What would you deliver within 30 days?
10. How would you track which activity generated each registration?
11. What SEO/community/partnership strategy would you use?
12. How would you build a referral loop?
13. Which tools would you use for tracking and dashboard reporting?
14. Can you use established tools such as HubSpot, Matomo or equivalent instead of building a custom system?
15. Can you provide full SOPs and documentation?
16. Can you complete the full project within 30 days?

Budget

Budget: €40 fixed fee for the initial 30-day setup and proof of concept. Please apply only if you accept the total fixed budget of €40.

Important

We are not looking for someone who simply says:

“I created posts.”
“I set up SEO.”
“I built an automation.”

We want someone who can demonstrate:

“This organic activity generated these visitors, these registrations and these completed business profiles.”

The final objective is a simple, measurable and repeatable organic growth system that PetsAgile can operate independently after the 30-day handover.