Nigeria Incense Market Research

I want to understand how Nigerians choose, buy, and use incense sticks so I can position a new product line effectively. The work centres on two angles:

• Consumer preferences & buying behaviour – demographic profiles, purchase triggers, fragrance and brand loyalties, price sensitivity, occasions of use, preferred retail channels (open markets, supermarkets, online, kiosks), and any cultural or religious influences that shape demand.
• Key drivers and challenges – economic factors, supply-chain realities, import duties versus local production costs, distribution hurdles, regulatory considerations, and emerging lifestyle trends that either push or hinder category growth.

Please compile the findings into a concise report (Word or PDF) plus an Excel sheet summarising any quantitative data. Cite every source so I can trace statistics or quotes back to their origin. Up-to-date information (2022-2024) and Nigeria-specific insights are essential; regional or global data is helpful only when it directly informs the local picture. If you already have access to reputable consumer panels, trade journals, or field contacts, let me know—speed and credibility matter more than sheer page count.