Need marketing expert to drive Organic Traffic for Education Site notescart.com
Budget / Salary₹1,500–12,500
TypeFreelance project
LocationRemote
Posted1 hour ago
My website caters specifically to students and teachers, so I need steady, laser-targeted traffic that arrives naturally—no paid ads, no bots, and no mass-submission tricks. I want to see genuine educators and learners discovering our pages because they were searching for exactly what we offer.
Scope of work
• Analyse the site’s current visibility and spot quick-win keywords within the student–teacher niche.
• Develop an on-page SEO plan (titles, meta, schema, internal links) that keeps the academic audience front-and-centre.
• Shape a content strategy that earns backlinks organically—think lesson-plan round-ups, study tips, or teacher resource guides—then outline a realistic publishing calendar.
• Build authority through ethical outreach: guest posts on respected education blogs, collaborations with teaching influencers, and thoughtful engagement in academic forums or subreddits.
• Track progress with Google Analytics and Search Console, highlighting qualified sessions and ranking gains rather than raw hit counts.
Acceptance criteria
A successful engagement will show:
1. Noticeable growth in organic sessions from education-related queries.
2. Improved positions for niche academic keywords we agree on at kickoff.
3. Traffic quality metrics—time on page, pages per session—consistent with real student/teacher interest.
Scope of work
• Analyse the site’s current visibility and spot quick-win keywords within the student–teacher niche.
• Develop an on-page SEO plan (titles, meta, schema, internal links) that keeps the academic audience front-and-centre.
• Shape a content strategy that earns backlinks organically—think lesson-plan round-ups, study tips, or teacher resource guides—then outline a realistic publishing calendar.
• Build authority through ethical outreach: guest posts on respected education blogs, collaborations with teaching influencers, and thoughtful engagement in academic forums or subreddits.
• Track progress with Google Analytics and Search Console, highlighting qualified sessions and ranking gains rather than raw hit counts.
Acceptance criteria
A successful engagement will show:
1. Noticeable growth in organic sessions from education-related queries.
2. Improved positions for niche academic keywords we agree on at kickoff.
3. Traffic quality metrics—time on page, pages per session—consistent with real student/teacher interest.
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