Multi-Platform Conversion Tracking Fix

I need a specialist to audit and repair the conversion tracking on my Google Ads and Facebook Ads accounts, then design a clear, end-to-end lead-tracking process.

Right now the numbers never line up: data shown in the ad managers does not match what I see in Google Analytics, some conversions fail to fire at all, and ad-spend figures are occasionally blank or wildly off. I’m already running Google Analytics, the Facebook Pixel and a couple of third-party tools, so the work will involve untangling the existing tags rather than starting from scratch.

Scope of work
• Audit every current tag, pixel and event on the site and landing pages.
• Identify why conversions are missing or double-counting and resolve the root causes.
• Implement a unified tagging framework (Google Tag Manager is fine) that sends a single, consistent conversion signal to Google Ads, Facebook Ads, Google Analytics and our CRM/third-party tools.
• Set up a streamlined lead-tracking flow so we can follow a prospect from first click through to closed deal.
• Document the setup and give me a quick loom-style walkthrough so my team can maintain it.

Acceptance criteria
• Conversions and revenue data in Google Ads, Facebook Ads and Google Analytics match within ±5 %.
• Every paid click that becomes a lead is visible in our CRM with its original campaign, ad set and keyword or audience attached.
• Ad-spend numbers populate correctly in all connected dashboards.

If you can confidently deliver clean, dependable numbers across these two ad platforms, I’m ready to get started.