Mobile Ads Attribution Setup

Accurate, end-to-end attribution is the last piece missing from my Android and iOS app marketing stack. I need every Google Ads and Meta Ads click to resolve cleanly into installs, sign-ups and the entire order journey so I can finally calculate true ROAS.

Here is what has to happen:
1. Firebase & SDK
• Firebase project audit
• Android SDK review/update
• iOS SDK review/update
• GA4/Firebase Analytics configuration
• Existing event audit
2. Event architecture
• Define BookMyGlam event taxonomy
• Implement missing events
• Parameters
• User properties
• Booking/revenue events
3. Google
• Firebase ↔ GA4
• GA4 ↔ Google Ads
• Conversion import
• Audience sync
• Attribution configuration
• Conversion validation
4. Meta
• Meta App ID/configuration
• Meta SDK/App Events
• Events Manager configuration
• Deep links
• Deferred deep links/install measurement
• Event verification
• Attribution validation
5. Testing
• Firebase DebugView
• GA4 Realtime
• Google Ads diagnostics
• Meta Test Events
• Fresh install testing
• Existing-user testing
• Ad-click → install → booking testing
• Live campaign attribution testing
6. Store & compliance checks
• Google Play configuration
• App Store configuration
• Privacy/tracking declarations
• Deep-link configuration
• Relevant platform requirements
7. Documentation + handoff
• Event dictionary
• Conversion mapping
• Parameter dictionary
• Meta configuration
• Google configuration
• Testing results
• Troubleshooting guide
• Developer handoff call