Minimalist Fashion Gowns Rental

Brand Identity Designer — Luxury Fashion Rental Concept

I’m looking for a talented brand identity designer with a strong luxury/fashion aesthetic to develop the visual identity for FROW, a curated gown rental concept launching primarily through Instagram.

The brand should feel minimal, elevated, fashion-forward and premium — closer to the visual world of contemporary luxury fashion than a typical rental business. Think understated, editorial and distinctive rather than feminine, decorative or overly “bridal.”

Scope of work:

FROW primary logo / wordmark
Secondary logo or monogram if appropriate
Brand typography
Refined color palette
Instagram visual direction
Feed/grid concept and templates
Story/highlight design system
Packaging direction (garment bags, cards, tags, etc.)
Mini brand guidelines covering logo, colors, typography and imagery
Overall creative/art direction for launch

The identity needs to work beautifully across Instagram, website, packaging and physical touchpoints as the business grows.

Aesthetic: quiet luxury, contemporary fashion, editorial, minimal, sophisticated and cool. References include the restraint and visual sophistication of brands such as The Row, Khaite and Alaïa — without copying their identities.

I’m specifically looking for someone with a strong portfolio in fashion, beauty, luxury or premium lifestyle branding. Please share relevant identity projects rather than general social-media-management work.

For this project, I am NOT currently looking for ongoing social media management, influencer outreach or paid advertising. The priority is getting the brand identity and creative direction right first.